Category : twitter

Facebook – Short & Sweet

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So Facebook has ‘accidentally’ disclosed that it has plans for a new site, dubbed Facebook lite. Unlike the current Facebook site, Facebook lite offers users a simplified, no-frills Facebook experience – eerily similar to Twitter, Facebooks biggest competitor.

But Facebook claims that its new chip-off-the-old-block is merely the manifestation of a solution to many worldwide users’ biggest problem with Facebook. Bandwidth. Because of the news sites nature, Facebook says load times are much quicker, even on machines running slower than broadband speeds, and much of the unneeded content typically see on a given Facebook page is conveniently absent.

The interesting thing is, this new site was releases, get this, on accident! Thats right, the message was sent out to select international Facebook users before the company had initially planed. Even so, I think it may have just been Facebook’way of saying “look, we wont be the next Myspace – we see you twitter, but we are just over the horizon – not going anywhere”!

Wanted: New Internet Homepage

Wanted: New Internet Homepage

For years my browser’s homepage has been http://www.boston.com/. Well not any more after reading this article The Boston Globe will soon begin charging for its website, publisher P. Steven Ainsley told the paper’s union bosses.

What will I do? Where will I find my news? (insert sarcasm here)

I used to get my “Breaking News” from Boston.com but for months I’ve been staying “in the know” from Twitter (and as everyone knows Twitterers know everything first. They even knew about Jeff Goldblum death before Jeff Goldblum did).

Actually maybe the Globe is onto something here. Post your comments if you are not willing to pay for this blog. Your silence will indicate your willingness to fork over your credit card number (I take all major CCs).

 So I guess I’ll be looking for a new homepage soon. Any recommendations?

Teens Don’t Tweet

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This is a topic that has been in rotation for quite a while now. And you know what, I think it’s kinda true. I’ll be honest, I’m 19, an avid Facebook user, college student, middle-class background, and yet, Twitter doesn’t enthrall me – or even marginally retain my attention. And the thing is, I’m not the only one. You see, I love Facebook – for more reasons than one. Yes, Facebook is a wonderfully powerful networking tool. I’ve met more people from my own school on Facebook than walking to class. And yes, Facebook is a wonderful way to stay in touch with everyone – family, friends, Co-workers. But aside from Facebook’s generic selling points, I love it simply because of the people. For a 19 y/o undergrad student, I’d say my life is modestly interesting. Even so, the conversation surrounding my Facebook page is enough to write a sitcom over. That’s why I love Facebook. One the bus, at the office, walking from one lecture to the next, Facebook always has something interesting to tune in on. I just don’t find that with Twitter. Maybe it’s because I have less than 60 Followers and limited number of friends who take a corpulent interest in Twitter, but to me, Twitter is so blahh. It’s nice to know what people are doing, and why Kim from work (and her cat) is going vegan, but where’s the substance. For example, since Facebook redesigned its dashboard, it offers a section know as highlights, where you can see some of the bigger, more relevant changes that have occurred on your friends pages. For example, this past 4th of July, I had to work and missed out on the family Gathering at my uncles – until I checked my Facebook that is! Well…not quite, but you get the point. I got to see a bunch of pictures from the event and because my uncle tagged my family, I was able to follow the link back to an aunts page, an aunt that I hadn’t seen in years.

Last time I checked, Twitter doesn’t have any cool little quarks. It’s a Wall – that’s it. I guess Avid Twitterers are operation out of the “less is more” mentality. This is America! Less has NEVER been more. We want choices, options, and…more choices – enough so that we have so many that we can’t pick.

I’ve asked some of my friends if they Twitter. Most either love it or hate it. They either love its simplicity, or more often, hate its lack of features.

It’s all perception and mentality. I like Facebook for all its worth. Even when you have no clear cut reason to visit Facebook, it always has something funny, interesting, or at the very least, engaging to offer. Twitter, Idk – not so much.

So why are more 25+ plus users catching on to the Twitter revolution? I think it has to do with the learning curve. Older users didn’t grow up around the technological sophistication that the younger of us have. Therefore, understandably, they may not catch on to the idea of complex social networking, and it’s ins and outs as quick. But Twitter, they can get. It’s easy, it’s simple, and your really can’t mess any thing up. You follow. Get followed. Post tweets. And receive replies. Simple enough. And that’s the key phrase….”Simple enough” – for anyone to use. Not just the Social Media savvy.

But for the more technologically enlightened, those of use more accustomed to the Bentley’s of Social Media, why would we switch to a Prius just to follow the masses? I like my heated and cooled nubuck seats – I can give up push start and a half electric engine that can’t move out of its own way.

That’s my take on why Twitter’s grown is more attributed to 25+ users rather thank teens. What do you guys think?

SOCIAL MEDIA CHANGE!

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To all of the information highway skepticals, many have discussed the groundbreaking election of president Obama and its significants in modern American history, but think about this – what other campaign, in any context, is bigger than a presidential campaign? Not many. Obama’s campaign staff realized one centrally important concept. Next big campaign, next big marketing strategy. And what better than social media. Through Social media, Obama raised some $600 million from 3 million people, registered 3 million + cell phone numbers, countless voters and ultimately won the most ground breaking election in us history. My point is, many people feel scepitical of the power of social media, but I think once people really take a look at some of the successful campaigns such as the Obama campaign, they will develope more confidence in the power of social media.

Check out some of Obama’s sites:

http://www.facebook.com/barackobama (6.5 MILLION FANS!)

http://twitter.com/BARACKOBAMA

http://www.youtube.com/brackobama/

http://www.flickr.com/photos/barackobamadotcom?PHPSESSID=2ba…

http://www.whitehouse.gov/

http://www.barackobama.com/

http://www.myspace.com/barackobama

Watching Your Every Tweet!

Twitter Sparq

Many people wonder who is interested in reading tweets about what people had for breakfast. Well, here’s one answer: cereal makers like Kellogg’s and Quaker Oats.

Advertisers are starting to target ads to you based on what you say on Twitter. And if you tweet something nice about a product, you might even see your blurb in bold type on an ad, just like a Jeffrey Lyons movie review. So says Seth Goldstein, the chief executive of SocialMedia, a company that has created advertising formats for Facebook, MySpace, and now Twitter.

Of course, Twitter itself doesn’t put ads on its Web site and doesn’t include ads in the streams of tweets from users. But SocialMedia has found other ways to help advertisers bind their messages to Twitter users. One, called Twitter Sparq, places ads on some Twitter applications, including PowerTwitter (a Firefox plugin) and TwitterFon (an iPhone application).

Twitter Sparq is designed to be an automated auction of text ads, much like Google’s AdWords. But while ads on Google relate to what you are searching for, Twitter Sparq ads are shown to people based on “the list of historical keywords that the user has tweeted in the past,” the company’s site explains.

Is that an invasion of your privacy? It’s not like advertisers are sneaking around watching where you surf without telling you. They are listening to what you have chosen to shout to the whole world.

See the full story

Trusting the brand to the lowly ‘twintern’

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Many corporate higher-ups are demonstrating a genuine concern for the level of discretionary decision making invested in todays corporate “twinterns” (Twitter/social media interns). The thing is, many companies such as Pizza Hut are now choosing to hire paid interns to focus on their social media endeavors. Great idea, in theory.

One of the most common myths surrounding social media is the idea that teens and college students, because of their inherent involvement in the social media realm, must be great agents for corporate social media management and counsel. True, an overwhelming majority of Americans between the ages of 17-23 are now not only engaged but completely consumed with social media. But even so, many of these Gen Y Social media “Gurus” only know social media from an individual perspective. They understand how to harness the power of social media for networking with friends, but not for improving brand recognition, employing marketing campaigns or generating social buzz around a companies product.

One London based home-furnishings retailer, “Habitat” ‘s twittering intern got in big trouble last month after he sent out misleading tweets that included commonly searched words related to the protests in Iran. He added keywords — called “hashtags” in Twitterspeak — such as Iran and Mousavi to messages so that people who searched for information about the protests would see his employer’s ads instead. His bosses were not pleased. “This was absolutely not authorised by Habitat,” a representative said in a statement. “We were shocked when we discovered what happened and are very sorry for the offence that was caused.” Habitat has since deleted the tweets and vowed to “do better for the Twitter community.”

For this very reason, many organizations have refrained from employing under experienced interns to handle their social media loose ends.

Even so, companies like Pizza Hut, who have entrusted single social media interns with entire twitter campaigns, have witnessed amazing success within just months of hiring their twinterns. Robinson, Pizza Hut’s first official “twintern”, spends much of the day on the free microblogging service Twitter sending out messages about special promotions, responding to customer complaints, and trolling Twitter for mentions of Pizza Hut.

Despite a lack of in-house experience — she worked for only one day in a Pizza Hut restaurant — Robinson seems to be doing a fine job thus far. She has increased Pizza Hut’s Twitter followers from 3,000 to more than 13,000 and successfully executed a sales promotion over the Fourth of July weekend. And despite having only been on the job for a month, she seems well-informed about the company offerings. In response to a customer inquiry, she tweeted on Tuesday: “Currently the Stuffed Pizza Rolls are only available with pepperoni. I’ll keep you posted if anything changes.”

But she might have added this caveat: if anything changes this summer. The twinternship ends come September, at which point the posting duties will presumably change hands once again.

So the Question is, do you think trusting a “twintern” with your brands social media endeavors could prove useful or fatal?

Click Here to read the entire story

Scoops Top Five Reasons She

Scoops Here.

This Friday, instead of delivering the latest popular social/ media news topic, I wanted to take a little time and reflect on why I love social media so much. So here it goes…

1. TRENDING TOPICS. I am able to make up ridiculous trending topics with the hopes of it will catch on. Being on the Top Twitter Trends is my goal, for example my latest project is #bustalyric. I started off as fun between @pmaloney and I while in the office, but now I really think it has the chops to catch on! All you do is put in your favorite lyric (characters permitting of course) and then #bustalyric. It actually gets quite addicting.

2. MIND SPEAK. What is great about social media and especially through ‘Talk Is Cheap’ I get to have a voice in many circumstances and topics to where I would not typically be able to. We all have opinions on stuff, so it is always great to have a platform to speak your mind whether it be a great recommendation or just a full out rant.

3. LOYAL SOCIALMEDIALITES. The power of social media and the effect it has on people. For example, and you know who you are, the Twitter watchers who can have a reply within seconds and a new post every five minutes. Most would believe that these people have no life and too much time on their hands, maybe for some that is the case–but for most they just enjoy being apart of the proverbial conversation. These are not just people who listen they are always contributing to it as well!

4. iGOOGLE. Not the most relevant social media contribution, but this is my post and I am going to mention it anyway. My iGoogle page does it all for me. I have my RSS Reader where I check out all the new happening among SoME blogs and bookmarking sites. Where do you think I find all my cool news stories from! Not just to keep me informed, it does so much more for me. It can tell me how to say ‘scoops’ in Turkish, what the 5 day forecast is going to be, but most importantly it is home to my virtual penguins and turtles. That’s cool.

5. iPHONE APPS. Social media is everywhere, especially when you have an iphone. My phone is just an extension of when I am not at work or in front of my Macbook at home. Thanks to the Facebook, LinkedIN and Tweetdeck applications I can stay connected on my terms—and that’s how I like it!

So there it was. It is not meant to be technical or provide any profound revelations about why social media is important. It is just some a few ways social media just does it for me.

NFL Says “No” to Players Tweeting During Games

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If you were hoping for Chad Ochocinco to pull out his cell phone and tweet after scoring a touchdown this season, prepare to be disappointed. According to NBC Sports, the NFL will not allow in-game tweeting, per the league’s current policy of prohibiting players or other team personnel from using their cell phones during competition. However, it’s unclear what the penalty will be for doing so, and if the past is any indicator, an attention seeking multi-millionaire of the Ochocinco variety will probably be happy to pay the fine for the thrill of pulling off an unprecedented touchdown celebration and tweeting from the end-zone.

See the Full Story here

Part-Two of Twitter Faux Pas:Scoops Top 5 local companies with Questionable Twitters

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Scoops Here. To supplement the Twitter Faux Pas I mentioned yesterday. I thought I would give some of my examples of local companies in New England with some questionable Twitters themselves.

1. http://twitter.com/TJXCo – with only 37 followers there is not much to see here. Although Twitter is a great tool for recruitment such as with clients such as @CareOneCareers and @HealthbridgeMGT, I would think that a retail-oriented company would have more things to Twitter about than Assistant Store Manager position. I love me some great deals at HomeGoods…let me hear it!

2.  http://twitter.com/genzymecorp – Cricket, Cricket, Cricket…other than the 28 followers this top 100 Best of Massachusetts business has yet to say a word.

3. http://twitter.com/idefender – This particular one hits close to home for Scoops. Before becoming the social media guru you see here, I was a Marketing Coordinator, for yes, a local cybersecurity company. Not to mention that it only has one follower, but when I went to show it some love I received the message “Sorry, the account you were headed to has been suspended due to strange activity. Mosey along now, nothing to see here.” —Ouch

4. http://twitter.com/CapeCod_Storage – A storage company will only have one Tweet to their repository. Shocking.

5. http://twitter.com/modellssports & http://twitter.com/modells – nothing better than one inactive Twitter account but than to have two inactive Twitter accounts! With a combined total of 7 followers it looks like both are going nowhere fast.

So there it was, my top local Twitter offenders. I do want to give some props to come local Twitter stars such as @DunkinDonuts, @Reebok, @EMCsoftware, @RaytheonCompany to name a few.

Et Fin.

Twitter Faux Pas–Business Style!

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Scoops Here.

So your company is ready to get on Twitter…FANTASTIC! Now of course you want to do it right, so you go on looking at another company’s page for best practices. That is all well and good…unless you start to mimic what I will term–Twitter offenders! I stumbled upon a great blog post discussing some Twitter Faux Pas. Rupal Parekh did a great job highlighting some bad Twitter offenders. Whether your company is small or large you can still have an awful Twitter strategy.

One great example is when a few months ago Volvo secured an ad-placement deal with YouTube to promote the Twitter feed for its XC60 model (@VolvoXC60). But the agency that created the innovative rich-media ad for Volvo, Havas’ Euro RSCG, has an account (@Euro_RSCG) that’s never been used.

Even worse, having a company that has a working Twitter account but it is maintained half-heartedly. Case in point from Parekh: Digital shop Publicis Modem, London (@PublicisModemUK), declares in its bio that it is “one of the world’s leading digital agencies operating in 36 countries,” yet its tweets are sloppy, riddled with grammatical errors and say things such as “2 hours to work…not that fun.”

Moral of the story here is if you are a company and want to get on Twitter, then make sure to get a plan together and think things through, most of all make sure have something worth talking about!

 

 

Fin.