Category : twitter

It is never to late to start Tweeting, Twitting, Tweetie…

bill-cosby-silly-face

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If you feel like social media is too beyond you, take some advice from Bill Cosby.

Although not his thing, at least he tries. Mr. Cosby decided to dip his feet in the water by promoting “The Cosnarati,” a socially conscious hip-hop group he hopes will guide young people to do good with their lives.

Now you can find him on many of our favorite social sites 12seconds, Facebook, Flickr, Blog Talk Radio, MySpace and Cinch just for starters.

To see his video click here.

Moral of the story here folks, regardless of your age or how much you don’t  know about social media…just give it a try.

How Do Your ReTweets Spread?

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Have you ever retweeted a story  and thought..where does it go? and is who else has caught on? Well, TweetMeme has proved to be a powerful tool for online publishers. TweeMeme already has analytics tools and packages, but they have also decided to delve into a complementary tool to their existing offering for deep insight into Twitter retweets.

Titled TweetMeme Analytics, the new reporting features are housed within the My TweetMeme portion of the site, and they’re ideal for publishers already using the TweetMeme buttons.

TweetMeme-Analytics

TweetMeme Analytics offers insight into your retweeted stories, with a high-level dashboard view, and deeper data on all tweets, retweets, clicks, domains, users, and locations. It’s much like Google Analytics, but with a very narrow focus on Twitter data, which could prove key to measuring social media ROI or understanding how and why stories perform well.

The reports  can be exported to CSV, and optionally select to generate future reports. The TweetMeme Analytics service comes with limited access during a free 30 day trial and is designed to get you to upgrade to a $50/mo per domain package, or unlimited access at an undisclosed price.

I will be a Follower of McDonald’s on Twitter…

I am probably the only true fan of McDonald’s in the office. Making my daily morning trip for hotcakes and sausage. Grabbing a double cheeseburger without the cheese on my way to an appointment. Now starting on Monday I will be able to follow my favorite quick service brand on Twitter. Always careful with their brand message it has taken McDonald’s some time to migrate to Twitter. Now I’ll never be far from one of my favorite brands. Ready, Set, Follow.

Twitter Can’t Seem to Get You to Open Up…

TwitterFail

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Researchers at Penn State recently revealed the results of a study which looked into how people were using Twitter to talk about products. For Companies, perception is key when it comes to brand building. Many businesses currently fear how people on Twitter perceive their products. 

According to this study, companies may not have to worry about Twitter effecting their image. Researchers revealed that the majority of tweets mentioning a brand are casual comments or tweets from someone providing or seeking information. And when sentiment is expressed, it’s generally positive.

 tweets_mentioning_brands

The study looked at 150,000 tweets, 11.1% of the brand-related tweets were information-providing while 18.1% were information-seeking.  However, the large majority of the tweets – 48.5% – were simply comments made in passing which mentioned the brand but whose primary focus was something else.

To read more about this study read on here.

Is it what you say…or where you say it?

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I’m sure you all know by now the controversy surrounding the recent emotional outbursts of  Kanye West and Serena Williams.  Not to mention South Carolina Congressman Joe Wilson, and the ever lovely fits of rage from no-named reality-tv stars.  I guess that’s why VH1 and MTV aren’t so much about music videos anymore as they are about reality dramas. As bizarre as this may sound, people love drama. They love the chaos, the comedy, and the tragedy.  However, I wonder how much of so-called “reality television” is actually real.

When the camera zooms in to catch a furious athlete on the brink of a breakdown…that’s real. When a politician erupts with a quick-temper at an inappropriate time…that’s real. When a music mogul gives his two-cents without thinking…now that’s real.  This type of unscripted reality may seem few and far between, but when it happens, you can believe that there is a camera to catch it and a blogger to post it.

Remember the days before social media, where you could do and say what you felt without the consequence of becoming the next YouTube star or Internet sensation? Those days are long gone, and you better think twice before calling your boss that 4-letter word or picking your nose in public. Social media and social networking sites like YouTube, Facebook, Twitter, etc, are growing at an enormous rate.  People aren’t afraid to put you, and your business out there; the media especially.

So why is it that these superstars know the potential consequence of bad PR, yet they still don’t take the time for that deep breath or second thought? Could it be that celebrities are really human like the rest of us? Or have we just found the right vehicle to expose their true personalities? Either way, it’s always entertaining.

Facebook Makes You Smarter, So Twitter Makes You Dumber?!

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I guess parsing out my time in favor of Facebook will do me well according to psychologist Dr Tracy Alloway from the University of Stirling in Scotland. Apparently using Facebook makes you smaaaat (that was connoting the Boston accent if you did not pick up on that), and using Twitter destoys a few brain cells. I can only see the PSA now–“Keep Your Brain Healty. Don’t use Twitter.”

Ok let’s not get too serious about this—Dr. Alloway has developed a working memory training program for slow-learning children aged 11 to 14 at a school in Durham, and she found out that Facebook did wonders for working memory, improving the kids’ IQ scores, while YouTube and Twitter’s steady stream of information was not healthy for working memory. Playing video games, especially those that involve planning and strategy, were also beneficial.

Not to burst your bubble and banning your kids from Twitter. Without going into the benefits of training working memory for improving your IQ results, Facebook and Twitter are hard to compare. We know Facebook is more interactive whereas Twitter is just a steady stream of information that one is often to forget over-time.

My solution is to give some love to all of the SM platforms so you are not draining yourself all on one and it keeps your mind on its toes!

Who says social media is cheap–Get Twtapps for $500,000!

twtapps

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Twtapps is a true testament of the growing value of social media and the applications being developed for it. According to Read Write Web, Twtapps founder and developer Felipe Coimbra cited insufficient resources and in laymans terms he sick sick of coming up with more applications.

Currently, around 83,000 Twitter users have used at least one of the Twtapps to create polls, look for a job, organize an event, or create a Twitter-friendly digital business card–I should totally get a Scoops Kristin card! I digress, Twtpoll, is the largest Twitter poll and survey app, has recorded 1.6 million anonymous votes, says the app’s founder.

Coimbra has been working on the suite since January and values Twtapps at $500,000, based on his estimation of how much it would take for anyone to develop as many apps with as much traction, especially with the popular apps such as Twtpoll and Twtvite.

Looking forward, Coimbra plans to work on a real-time analytics tool with Twitter and Facebook integration. The app will act as a complement to Google Analytics or other non-real time analytics tools.

Do you think Twtapps is worth all that dough? Let me hear it!

Can’t Touch This!! Hammer and Social Media

If the Hammer – or MC Hammer, Stanley, whatever you call him these days – can teach us one thing: it’s not a how-to on personal finance… it’s not fashion… it’s persistence.  Persistence in marketing his brand and staying relevant. 
 
You may be saying, “What? That 1 or 2 hit wonder (don’t forget about 2 Legit to Quit and I can bet you have at least one song on your Ipod!), he’s washed up. Old news.”
 
But with just one look at his trademark pants, you think “Hammertime”. 
 
No one says, “What’s that guy’s name… he wore those crazy pants, danced around then went bankrupt?” No. You know him.  You start humming “Can’t touch this, oh ooooooohh oh oh” and maybe even shuffle side to side and drop your shoulders to the beat..oh, oh oh oh, next stop… Hammertime!  If you’re saying right now that you don’t like that tune, you’re lying.
 
He may not be on the cover of Us Weekly or on tmz daily, but you haven’t forgotten the Hammer.  He’s still around and he’s still trying.
 
Obviously, Hammer loves the attention, relishes the limelight, and gains personal satisfaction from his growing number of fans, thinking money or opportunities will follow.  He’s a living, tweeting brand reminder.  Hey, if half of his twitter followers, Facebook and MySpace friends watch his reality show, he’ll have another hit on his hands.  Go Hammer.

Don’t Be Such A Wallflower!

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Turns out, I’m a Twitter Wallflower. Seeing that, as stated before, I don’t invest nearly as much time into my twitter as Facebook, this is no surprise.
According to Mojo, their proven “scientific method” shows that, though I don’t tweet much, I do show the potential to be the life of the party!

See this Wallflower in action!

What’s Your Twitter Mojo?

concierge tweet

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Ever thought want kind of Twitter Mojo you have? Look no further Yahoo put out the socialmedialites of the world a tool today that tells you what kind of Twitter user you are based on of your Tweet content. In order to find out what Twitterer you are, Yahoo uses a secret algorithm to give you your sweet dose of Twitter mojo.

The site is called Know Your Mojo, and go figure it is a promo to help generate buzz for the new Yahoo Homepage. When get your mojo, you receive ideas for new content to add to a personalized Yahoo homepage.

Here come the Mojo Categories:

Headliner – You’re the star of the Twitterverse, have tons of followers, and have retweets the likes of Ashton Kutcher and Perez Hilton

Crowd Pleaser – You use lots of hashtags and are in on all the hot conversations

Cheerleader – Retweeting is how you roll

B.F.F. – Your volume of @replies makes you everybody’s best bud

Party Animal – With so many followers, you’re the life of the party

Private Eye – Like any good investigator, you’re following a boatload of people

Concierge – You live for links and sending people to the best stuff

Word Whiz – You’re a natural wordsmith and make the most of your 140 characters

Lone Wolf – You’re more of a low-profile type (some might even accuse you of lurking)

Name Dropper – You use lots of @names when you tweet

Matchmaker – You pass along lots of URLs to make sure everyone’s connected

Wall Flower – You don’t tweet much but you’re still in on the party

Novelist – You have a lot to say and tweet with a lot of characters to prove it

Shadow – You follow lots of people like a good shadow would

Scenester – If there’s a hashtag conversation happening, you’re there

Tweethead – Your high number of retweets shows you like to spread the good stuff

Yours Truly is a Concierge. I think that my mojo category fits me well, Scoops is here to provide you with the best of the social media updates and often times the best of useless but completely important information. That’s what I’m here for, here to please the people.