Category : twitter

Breaking Bad

Breaking Bad, Twitter Spoilers & What It Means For Advertisers

Are Breaking Bad fans really paying attention to those TV ads? Well the companies fighting for that spot sure hope so! Some of the largest brands in the US are seeking a 30 second spot on Breaking Bad; and that may cost them up to $300,000. The advertisement cost is almost double that of ABC’s Revenge where a 30 second slot only costs $155,501. Last year, AMC asked for $375,000 for a 30 second slot on Walking Dead. With only the season finale left of the season, will the last minute spot price beat out the Walking Dead?

While companies are focused on fighting for these commercial advertising spots on primetime television; what are viewers really up to during this time? Twitter has already entered the television world through hashtags tracking trends. Have you ever seen them on season finales and premieres? Well this new trend is good news for TV broadcasters and advertisers. Tweets are increasing viewership and program ratings. There is an inherent pressure to watch in real time – if you don’t, you’ll know the outcome before you get a chance to watch your show. This was recently confirmed in a study from Nielsen. The study showed that more than half of viewers are involved in social media during program time and about one fifth of those viewers were actively reading or discussing the program online.

Twitter & TV

Tweeting about your favorite shows gives the viewer the chance to interact with others discussing the talent on reality shows like Dancing with the Stars, spoiler alerts and all those unexpected twists! Some companies are being threatened with the pressure to keep up as spoilers are released and fans are tweeting while the show is airing. The benefits of forming a partnership could help these broadcast companies in the long run.

Twitter is stepping deeper into the television industry with its advertisement product Amplify. A new partnership with CBS brands has recently formed. Twitter users will now have instant replays of 42 different CBS shows with 5 to 10 second ads. Twitter fans can retweet summaries and videos hopefully reaching out to bring in other viewers.

Twitter is changing the way viewers respond to television every day. While the broadcast companies are benefiting, they must better use it to their advantage.

#HappyTechsGiving! An Honest Reflection of Our Favorite Online Marketing Tools

With Thanksgiving just around the corner, we at Strategis have taken some time to reflect on the things that we are thankful for when it comes to online marketing. From social media management apps to online advertising tools, new developments in web technology have made our jobs much easier as the industry evolves. This is not to mention the innovative channels of communications that have completely changed the way that we interact with one another and with brands.

Although there are many different pieces of technology, apps, and tactics that aid in our day-to-day marketing efforts, we’ve chosen to narrow down our favorites to a list of five:

1. HootSuite:  A social media manager’s savior, HootSuite is a helpful tool when handling the social accounts of various clients. From Facebook to Foursquare, any major corporation or small company can manage and track their social footprint amongst followers. With this tool, you have the ability to schedule up to 200 posts across all social media accounts with just one click, in addition to analyzing the effectiveness of your social outreach. While there are many different social media management apps on the market, HootSuite has always been our go-to tool.

2. Google AdWords: When it comes to enhancing your clients’ online presence, Google AdWords are of great importance. The science behind Google AdWords lies in Google’s “contextual targeting technology”, which only displays your online ad to people are searching for content related to your offerings. You can also tailor your reach to target people of different demographics, from various geographic regions, and even during particular times of the day. This particular piece of technology, allows us to do a more efficient job at targeting the right audience for our clients’ messages.

3. Google Alerts: If you’re looking to keep track of news pertaining to your company or brand, Google Alerts is another useful tool. You can simply enter a query topic(s) and have Google scan and deliver web results as often as you’d like. This is especially helpful when tracking your online reputation and/or staying up-to-date about your competitors or developments in your industry.

4. Search Engine Optimization (SEO): Search Engine Optimization or (SEO) is the process of increasing traffic to your website through search engines like Google or Bing. A number of ranking factors are taken into consideration when boosting your web search prominence including, page content, external links, and social media shares, amongst others. Given the immense amount of emphasis that is placed on a brand’s web presence, SEO is crucial to maintaining a prominent image online.

5.  Basecamp: For a marketing communications agency with many clients, Basecamp project management software is a must-have when it comes to organization. Keeping all project members in the loop, Basecamp offers an array of features including management of task assignments and sharing important documents and files.

As the marketing industry evolves and changes, we look forward to even more developments that can aid us in executing the most effective tactics for our clients. In the meantime, share your most favored online marketing tools in the comments below or via Strategis’ Facebook or Twitter, adding the hash tag #happytechsgiving.

 

…And of course, Happy Thanksgiving from all us here at Strategis… :)

A-Twitter “Thank you very much”

written by Adam Cupples (@ACupples)

I’m sure my most astute and loyal readers (or just my mom) will remember my last Twitter post, and yeah, I was a little harsh and down on the tweeting trend. (For the rest of you, here’s the link if you want a refresher). Today, I’m changing my tweeting tune and I want to finally give a shout out to Twitter and say “Thank you, thank you very much” while doing my best Elvis Presley impersonation, swivelling hips and all.

Try all you want, but you can’t make EVERY conference or event. Whether it be a scheduling conflict, location, money…..you get the point. But as you know, conference organizers/twitter users can generate a hashtag for their event and create groupings on Twitter (example: great idea by @ACupples to make tuna sandwiches in the park on a 99 degree summer day at #hottunaconf) so if you can’t make it, follow on Twitter and it’s like you’re there anyway!

I know what you’re thinking: it’s not the same thing as being there. No, it’s not, but it’s close enough and better than nothing. You can get the highlights of the conference at your desk or on your phone and feel like you’re (kinda) in the audience.

Sometimes missing things (like the tuna conference) and getting highlights is really enough!

“I don’t get Twitter”

written by Adam Cupples (@ACupples)

If you guys haven’t noticed, I’m a Twitter fan.  It’s been useful for me personally and professionally.  I think it’s entertaining and helpful.  I’ve been known to jump to its defense when I hear the commonly uttered phrase, “I don’t get Twitter.”

My common defenses:  you can meet new people and network; start some great conversations that wouldn’t otherwise be started; you can find great content you normally wouldn’t see. Oh, and maybe Ashton Kutcher will tweet you, or you can follow Lindsay Lohan’s drama… Yippeeee!

When I saw this article, “Candidates’ kids help out on Twitter”  I finally uttered those words, “I DON’T GET TWITTER.”

We all know that cute kids are a part of many effective marketing campaigns. Whether it’s the E-Trade babies or the local Sullivan Tire grandkids halking tires during the Red Sox games: it works.  Is there a difference between using children to sell goods and using children to sell your political image and help your campaign? The part that really stuck out to me was: Nicole Cahill, daughter of state Treasurer Tim Cahill said, “If we see something out there we’ll spin it. We’ll tell people the truth.”

Whether right, left, red state, blue state, or disillusioned, I feel like this is a slippery tweeting slope.  Will this spawn a new profession  of Tweetwriters/screeners?  Are we supposed to believe that politicians, who carefully maintain their image, will let their children just say what they want about their campaign?  I’m sorry, I don’t buy it and I normally “get Twitter”.

 @ACupples

Um, sir, you’ll have to pay for that.

Last week brought the “announcements” that the Providence Journal thinking about possibly monetizing it’s content and that Twitter is probably going to offer a paid business account soonish that would offer analytics. A sign of the economic times or a factor of inevitability…

In an interview Jonathan Fildes for BBC News, Twitter co-founder Biz Stone announces that we may see commercial accounts this year. Stone reiterates that Twitter will “always be free to everyone whether it’s commercial or personal,” but the paid features will be an “additional layer of access to learn more about your twitter account; get some feedback, get some analytics so you can become a better Twitterer.” This is a paid service I’m excited to hear more about. Monetizing Twitter is something we’ve been waiting for, and I appreciate that the founders understand that the everyday Twitterer would never cough up a dime for the service.

Paying for the Projo on the otherhand… First off, the wishy-washy statementI read in the PBN was that Providence Journal parent company A.H. Belo Corp. is considering charging for online content for one of its three papers (The Journal, The Dallas Morning News or The Press-Enterprise of Riverside, California). The move would also remove the publication’s content from popular news site Google News. I wonder what you all think about the Projo possibly charging for online content (as if the 8 million requests for you to sign up as a registered user aren’t annoying enough).

This makes me think back to another moment in the Biz Stone interview. Stone recalls co-founder Evan Williams‘ response to the statement “Twitter is fun but is not useful.” “Neither is ice cream,” he retorted. In the same respect, how could we compare something that is neither fun nor useful…

My Sunday Morning and the Boston Globe

Adam Here:

On Sunday morning I woke up before the kids, grabbed my cup of coffee, sat at the kitchen table and read the Boston Globe section by section, folding and flipping while the tips of my fingers slowly turned gray… Wait wait wait, that isn’t exactly how it went. With mug in hand, I booted up my laptop, went to my favorites and clicked on www.boston.com.

Question # 1: How many other people do this?

 I frequent the site and noticed that Boston.com has both a Facebook page and Twitter account. As of Monday, they had 8,000+ fans and 10,835 Twitter followers. As everyone has seen lately, newspaper circulation has been dropping — to borrow from the eloquent Snoop Dog — “like it’s hot” and the Boston Globe is no exception and yes I read that online. See a related post I wrote about Boston.com possibly charging to read news.

Question #2: If you are a Facebook Fan of Boston.com and they start charging you to read or become a subscriber, will you still be a Fan?

For now, I’ll enjoy my coffee, Boston Globe and become your FB Fan. But it might be short lived!

Organizing via Twitter Lists

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Scoops Here.

Twitter Lists are novel concept to most socialmedialites out there, however many organizations can use this tool to help simplify its collective voice as well as provide a slew of other benefits.  In essence, Twitter Lists is now what we would call groups so you can assemble the types of people you are following as well as get the opportunity to follow new people.

Below are some great ideas in which Twitter Lists can streamline and organize your organization’s Twitter presence.

Staff Directories

Within Twitter Lists, you can compile those within your organization so you can not only manage what is going on but also track the overall tone of those you are working with. This is also a great function fo which you can bounce ideas and policies.

Maintaining Thought Leadership and Staying Informed

Organizations can create lists with their most referenced news outlets, publications, news stations or possibly their favorite bloggers. This is a great way to keep up on current industry news, ideas and trends.

Information Flow

Monitoring the flow of information and ideas can be easily regulated with within your groups. All Twitter lists can be made public so that it can be seen by anyone, for example this is great for creating lists of recommended followers. Controls can also be set to private so that only the creator of private lists will be able to see or subscribe to them, not even those on the list can see private lists. This would be a great feature for counter intelligence for competition.

Building Your Follow Base

Twitter lists are a great way to find large and more targeted lists of people. There are also directories for these lists as well. Below are some ways to find lists:

People You Follow – When you visit the profile page of anyone on Twitter, you’ll be able to see any of the public lists they have created, or any of the lists they follow. (NOTE: you may have to click “View all” to see every list if the person has created or is following a large number of lists.) You can also see any of the lists that person appears on. If you have a particular target in mind, you can follow their lists.

Listorious – Listorious is a third-party site that maintains a categorized directory of Twitter lists. You can search or browse through lists by category, and find the most popular lists.

TweetMeme Lists –TweetMeme exposes the most tweeted links on Twitter. Just like it does for links, TweetMeme also finds the most tweeted about Twitter Lists.

For more how-tos with Twitter lists, check this out.

i spy with my little search engine

or big search engines…

Monitoring the online conversation just got easier as both Bing and Google have penned deals with Twitter allowing the search giants to mine Tweets for their search results.

What does this mean for you?  Real time twitter results for Google and Bing search queries are on the horizon.

Vanity searches are about to get a whole lot cooler – or scarier mwa ha ha ha.