Category : Social Media

The Twitter Must-Haves


By now we all recognize the amazing power and growth of the next social bug: Twitter. Twitter has proven to be a versitle and robust ‘buzz’ tool within a variety of business circles. Even so, what many people have yet to discover is the power of the varying third party tools you can use in conjunction with Twitter. I call them the “Must-Haves”.

When using Twitter as a business tool you will realize that although Twitter is a great tool for building buzz, educating consumers and business partners and creating dialog for interaction, its back-to-basics nature sometimes limits how much you can really accomplish.

This is where the Twitter tools come in – they make up for what Twitter lacks. And maybe the best part about these tools is that they are not incorporated with the original twitter site. The user can pick and choose what he or she needs to suit the needs of the organization. Keep the good stuff, leave the dumb fluff.

That being said, here are ten of our favorite tools:

1.) twAitter – Allows you to schedule tweets in advance. Also gives you advanced control over behavior of future tweets including repetition, start and end dates, frequency and a variety of other options. This tool allow the pre-scheduling of tweets.

2.) Twitter local – Allows a user to follow others within a designated geographical area.

3.) WeFollow – Allows a user to search others based on keywords.

4.) twitturly – track what URLs people are talking about as they are posted on Twitter.

5.) Snitter – Tool for managing twitter accounts

6.) HootSuite – Manage multiple accounts with one login. This tool is useful for organizations that manage multiple accounts ie: marketing agencies or parent companies that operating various brands.

7.) TweetStats – a hub for Twitter trends and analysis. Analyze your tweets and those of any username by hour, month, and timeline to determine a pattern of activity. Reply statistics and topic clouds also paint a picture of influence and key themes that portray interests.

8.) TwitterFriends – analytical tool for identifying relevant conversationalists, revealing conversation patterns, and visualizing material conversation networks, by Twitter ID.

9.) GroupTweet – allows workgroups, extended networks, communities, and anyone who wants to broadcast and share private tweets to a specific group.

10.) Diingo – Diingo’s “Twitter-this” feature, you can easily share interesting websites or content on Twitter with a shortened URL – from the page you’re visiting. It also allows you to easily add highlights and sticky notes to any webpage, and then share the annotated page with your Twitter followers.

Together these, and the many other twitter tools available, can help make twitter into an organization’s prime social media resource in today’s ever-advancing marketing world.

So, do you have a favorite twitter tool that helps ‘boost your buzz’?
Let us know.. .


Ahmadinejad Missed Social Media 101

Too bad Ahmadinejad missed Strategis’ Social Media Presenation by Pam Maloney and Adam Cupples.  If he had attended he would have realized to also block twitter along with the host of other filters he placed on Facebook and Youtube.  And admittedly, I am not quite a fan of twitter just yet, but no one can deny it’s powerful social impact in Iran’s struggle to get inforamtion out to the world.  Who would have thunk it.  Oh well Kristin, please invite Ahmadinejad to the next presenation.  Thanks.

The Social Media ROI Calculator

Scoops Here. For many agencies, including Strategis, we always get the same question when trying to get clients to jump on to the social media bandwagon–How do we know the return on social media? And in all cases, the answer is…You Can’t Fully. There are programs you can put in place to which you can see track the value of certain campaigns such as through a Facbook ad campaign or buzz you recieve from the press.

However, Charlene Li and Josh Bernoff have extended their ROI Calculator to social media activites.

I personally think it missed the mark, social media can not be plugged into a standard formula. We all know that a social media campaign is not “one size fits all” and you certainly can’t fully calculate its worth. I am sure there will be better ones that come along that come closer, but at this point nothing has come close.

Everyone who uses social media knows that it works, even though we can not put an exact number on it, it is still worth the time and the investment.

Bing that, I’ll stick with Google.


Thats exactly what many predict will be said by the loads of Google users entering over 30 billion search requests a year. Bing, Microsoft’s new “revolutionary” search engine, doesn’t directly say it, but basically wants to give Google (and the other heavy hitters) a run for it’s money. So whats Microsoft’s Pitch? The feel Bing will be a smarter search engine, but not in the conventional sense. Microsoft’s aim in terms of relevant search results is virtually parallel to that of Goggles. Rather than display results biased on popularity, the engine uses a variety of algorithms to determine which sites will most closely meet you need. The difference lies in the fact that Bing will focus more on personal consumer needs and cater to individuals who travel, seek dinning and entertainment, or tend to search other popular consumer level topics. Bing claims to increase relevancy by offering things like: predetermined directions to search result locations and topic relevant categories within search windows.

Just like you, we were wondering: How good is this Bing? Even better, how does it compare. In our hot pursuit to answer that very question we stumbled upon (lol, stumbleupon) a side-by-side, blind comparison of Google, Bing and Yahoo search results. In the comparison, viewers had the chance to vote for one of the three search engines’ search results. the out come was interesting, Google earned a whopping 45% Bing 32% and Yahoo trailed behind with a mere 23%! So what can we say? Well, Bing, your not quite the smarter, better looking Google of tomorrow that you may hope to be but hey, we like you more than Yahoo! hey, its a start.

If you’d like to view the side-by-side for yourself, Click Here

Optimize that Facebook (The Business Side)

That’s right. In today’s social media world, Facebook Business pages are becoming THE next hot thing in strategic marketing. That being said, it’s apparently important that organizations discover ways to effectively optimize their pages.

Real Business 191007 survive the facebook phenomenon p1_2

Because of social Media/Marketing’s very nature, much of the added exposure provided by these outlets isn’t immediately seen. That being said, in order to witness a tangible level of successful: marketing, engaging and informing, organizations must focus on not only building their business pages, but also optimizing them for their needs. Here are our top 10 suggestions for optimizing your page:
1. Create the perfect profile picture
Facebook recommends that profile pictures should be 200px wide, while height can vary as needed. You’ll find the system crops images when generating a thumbnail, losing information around the edge. Also bear in mind that regardless of the shape of your profile image, Facebook thumbnails are square (with rounded corners), and sized based on the length of the shortest side of your image. So when designing rectangular profile pictures, make sure to keep your desired thumbnail imagery within a square boundary. Most importantly, as with any other fragment of social media, is relevancy. Make sure your picture is relevant, and ask yourself the question: what do I want potential clients to see the first time they view my page, is this right impression?

2. Display different content for Fans and non-Fans

Public Profiles now allow separate default landing areas for Fans and Non-Fans. This allows brands to display a “Become a Fan” incentive in an FBML box or Tab. A common request we’ve heard from brands is “Is there a simple way to display different content for Fans and non-Fans?” This allows for some interesting scenarios, from displaying a simple “Thank you” to people who become Fans, to incentivizing visitors to “Become a Fan to see exclusive content/promo code/offer.”

3. Define a publishing schedule for your content
-You can spread updates out so that you carry on a persistent but unobtrusive dialog with your Fans. Post too often and your page updates will start being hidden, or you’ll lose fans. Too seldom and you’ll be forgotten. Try to mix up different update types – a status update, a Link, a Note, a Photo or video update.

– By creating a calendar, you can also schedule moderation periods for comments if you feel this is necessary for your brand. Most Interaction activity (including comments) will occur within 24 hours of an update before it drops out of Fans’ news feeds. A prefect site for this would be

4. Use RSS Feeds.

It will be a great load off your shoulders to know that every time a new article is put up on your site, it will appear automatically on your Facebook Page. You can bring RSS feeds to your page by do adding Applications in the edit area of your page. The one I recommend is Simply RSS. It’s quite reliable and does the job well.

5.Use the Status Feature.
Since the redesign, Facebook now has given Pages the opportunity to update their Fans without having to flood them (the old Facebook page’s version of statuses that went into their own separate inbox which often became overwhelming). Since the newest version of Pages include statuses, you can update your fans that will appear in their News Feed, which will make your publication’s Facebook page that much more visible than before.

6. Use multimedia to make your Facebook a mini website.
Consider putting the main slideshows and videos you put on your Web site onto your Facebook Page too. This content can then enter your Fans’ News Feeds. The NY Times’ Facebook Page is a good examples of this.

7. Be human.
Transparency is all the rage these days, so why not use your Facebook Page as a means to get with the game. Just got out of an editorial meeting? Update your fans about it in your status: “The Whit just had a really productive meeting about how we’re going to better cover X” People enjoy getting what is an inside view of your inner workings. You’d be surprised at how quickly your Facebook Page will be more active once Fans realize there is a human behind it all.

8. Start Conversations.

This goes back to the whole “being a human” thing. When people leave comments or explain how they enjoyed a particular piece, respond! People like to know that this isn’t just some page you started just so you can “seem cool with the kids.” Make sure you mean it.

9. Update Your Fans.

The feature from the old version of Facebook pages can still be effective, so don’t overlook it. Some Facebook users have a tendency to ignore updates when they are sent to them but not all. Updates also allow you longer form communication with your Fans.

10. Link!

This should go without saying but make sure that the possibilities are endless for visitors of your Facebook page to reach your Web site. Use photos, video, articles, anything; just make sure that they are getting a teaser for the fuller version of a great product they can get on your Web site.

Time well spent going niche…

Is it better to spend time and a significant amount of effort in landing your content on Digg or pitching smaller niche social media outlets? As everyone knows a placement on the front-page of the Digg could catapult you to uber SoMe celebrity status. But it comes with a cost and is that cost worth it. The smarter strategy is to focus on niche sites that are much easier to get your content on and are much more receptive. The name of the game is score quick and score often.

Scoops’ Top Ten Ways to Distinguish Your Blog

Scoops Here. I see so many blogs out there with their many top ten lists, so I have decided to put together one of my own. Social medialites out there love blogs, who wouldn’t, but they have a hard time thinking about what to write about and more importantly how to get the most impact from it.

So here it is…I know you are all waiting with bated breath…Scoops top ten ways to make your blog stand out.

1. Make an identity for yourself.

This is the first and in my opinion the most important part of establishing yourself and making your blog interesting. You do not have to find anything as cool as Scoops Kristin—you know I had to do it—but make sure to show your personality so it is easier for people to relate to you faster.

2. Tag! Keyword! Categorize!

So you researched and slaved away at making a primo blog post and then you post it, but with no categories or tags! That’s bananas! The best way for people to get to know what you are about and what they are read about on your blog is by looking at your tag cloud. So if you are wondering what first impression you are giving social medialites out there just look at what you are tagging, and make sure it represents what you where hopping to be as a blogger. If not, adjust! Using keywords and categories also make finding you amongst the noise more likely. I personally love the chance when I get to tag “ninja”—relevant?, not so much, but it absolutely shows my interests and personality.

3. Build a Community.

Don’t be shy! Get yourself out there! Great blogging skills will not always get you a strong fan base. Let’s face it, there are millions of blogs out there trying to generate buzz. The best way to build a community is to communicate with other bloggers. In most cases, mi casa su casa and many generous bloggers will offer to share their fan base with you by giving you a mention.

4. Blog Flair.

You don’t have to be an uber creative person to have a great blog. However, straight text will never do it for the social medialites who bleed for artwork and interactive pieces. Give your blogs posts some pizzazz with relevant pictures, artwork and videos, nothing too hard to find through Google images and YouTube. Images are cool but make sure you give your flair the respect it is due because posting copyrighted images without permission does not always go over well and will hurt your credibility.

5. Ninja-worthy quickness will set you apart from the rest.

There is nothing worse than a great blog that goes weeks between posts. It is critical to make sure that the blog is updated frequently, daily or twice a day is preferable. Furthermore, staying current is where people will appreciate your work. Staying up to date on the on current buzz, news and trends and getting it up on your blog in a rapid manner will make a big difference. The best compliment you can receive is being the first source for someone’s news or being at the top of their bookmarks.

6. Stay Relevant Bloggers!

Going beyond what I said before about staying current on news and trends, it is even more important to be outward focused to show thought leadership. Most blogs gravitate towards discussing daily topics, however the most revered bloggers make their own news. So do your research and have a fresh topic that can distinguish yourself and most of all gain you credibility.

7. You must give to receive…

Although a friendly bunch, social medialites can differentiate between a thought leader and a social media imitator. It is great to get ideas and showoff the work of fellow bloggers, but constantly using other’s posts without any new content raises red flags among your readers which can often result in diminished reliability. On the other hand, pushing posts without contributing to comments on others just means you don’t play well in the proverbial social media sandbox. It is important to maintain a balance when posting.

8. Your opinion matters.

Just as bad as not nurturing your blog on a frequent basis is to offer up a post with no opinion. Blogging was not intended to become an extension of your current local newspaper.  The news is worthy of highlighting, however it is your opinion on the story that social medialites are looking to obtain. New insight may not always be appreciated, but respected, and you would be surprised with how your angle matters.

9. Give props!

To have a great blog you are a listener just as much as you are a writer. In the quest to have a revered and insightful blog, you will stumble upon some fantastic blogs of your own. Make sure to give the author the credit he or she is due. Who knows you may just find a new fan or two along the way.

10. Be a problem solver.

A great way to grab attention with your blog is to become someone’s hero. Many search blogs to find answers to their burning questions. Whether you know how to fix a blue screen of death or are able to counsel a company on how to turn public opinion around after a major blunder, use your strengths to help others out. This approach spotlights your expertise and gives your blog chops.

Traditional Advertising versus Social Media Marketing

social media vs Newspapers

In todays ever progressing advertising market, social media is continuously building momentum as a factor in brand and/or product marketing, customer interaction, event promotion and countless other marketing tactics. Social media has proven to be the next big thing in the advertising world. Still, both conventional advertising and social media based efforts prove to harbor their own draw backs and limitations. Although tradition marketing tactics such as print ads or television commercials demonstrate a reliable means of “spreading the word”, they also have their limitations. For one, conventional marketing isn’t able to harness the power of the internet, and more specifically, spontaneous web browsing. Often within the social media realm, much of the “advertising” so to speak, is generated from users discovering an organizations online content through things like mutual friends. In other words, unlike things such as TV ads, which are strategically placed (limiting the amount of spontaneous discovery possible) social media tactics offer a broader array of ways to market a brand, product or idea. Even so, like any other marketing strategy social media does have some weak point. Namely, social media is not an overnight marketing strategy. It typically takes time and momentum. Unlike placing a TV ad which can attract a slew of customers instantaneously, social media is also about networking, engaging, and building – rather than just selling.

To view the main article that this post was derived from Click here

Stan Schroeder Can Read Minds! Well mine at least…




Sccops Here. Mashable’s Stan Schroeder not only keeps me interested with his great blog posts, but he can apparently read minds too! Since last week some time, I have not been able to accomplish anything on Facebook. Many reports are coming out about the a cold and unresponsive Facebook. For the past three days I have been trying to upload a picture to the wall and no dice.

Facebook has not said anything on their blog about it…but certianly everyone else has felt the cold shoulder at some point lately.

Preach on Stan!

Three Wolfs and a Moon..Oh My!

Scoops Here. I never thought that my social media highlight of the week would be about a t-shirt. I am actually disappointed because if this shirt can really get the ladies, then I want to see what awesome threads I can get to spark the attention of guys. If anything, I think this shirt would be perfect, wolves are cool.

capturedAll kidding aside, this just goes to show how social media can spark something even if it is worthless news story. Brian Govern’s cheeky review on Amazon has recieved over 750 comments and not to mention people are buying the shirt!

Just if you care, my dream guy would adorn a 3 ninja t-shirt. Ninjas are wayyy cooler.