Category : Social Media

I will be a Follower of McDonald’s on Twitter…

I am probably the only true fan of McDonald’s in the office. Making my daily morning trip for hotcakes and sausage. Grabbing a double cheeseburger without the cheese on my way to an appointment. Now starting on Monday I will be able to follow my favorite quick service brand on Twitter. Always careful with their brand message it has taken McDonald’s some time to migrate to Twitter. Now I’ll never be far from one of my favorite brands. Ready, Set, Follow.

The Social Media Mommy

Raise your hand if you are one of the 38,000 self-deprecating members of the Facebook Group “Not now honey, Mommy’s Facebooking.”  I am.

Strategis Report: Media MavensMaybe you’re one of the 19,000 moms who’ve joined the TwitterMoms.com community. A group of “influential” mommy twitterers. Or perhaps you’ve heard of the 2.3 million moms on the Circle of Moms network, sharing mom tips and tricks and ease one another’s mommy pains.

Are you a Mommy Blogger? An online cataloger of all things related to your kids? A reviewer of products hearted by moms?

If you are, skip to the next post, because you probably already know this stuff. But if you are not, and you are interested in learning more about the Social Media Mommy phenomenon, shoot me an email. I’d love to share our latest report with you!

Time Spent on Social Networks Has Tripled Mwah ha ha

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Scoops Here.

Social networking usage in America will not falter. The Nielsen Company is out again with a new study finding that 17% of all of their Internet usage spending quality time with social networking sites–this number is triple that the time dedicated a year ago.

 

While many still try to keep their budgets focused on traditional media, most are seeing that social networking sites are where people are, and they need to be there. According to Nielsen, the online advertising spending on top social networks and blogs was estimated at $108 million for August 2009, a 119% increase over August 2008 figures. Woah Nelly!

 

If you see in the chart, online ad expenditures across traditional sites are down in many sectors, but are up in every sector for social media sites.

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So why are advertisers using social network now? Other than the numbers you see.–They can target users based on location, age and demographics. Not to mention it decreases the number of barriers that exist in communicating directly with potential and current customers.

 

I know there are many of you out there and you know who you are…has social networking sites give you an escape from that report you have due at COB or for that distraction to not have to listen to that philosophy lecture?

 

So how long are you on social networking sites these days?

Is it what you say…or where you say it?

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I’m sure you all know by now the controversy surrounding the recent emotional outbursts of  Kanye West and Serena Williams.  Not to mention South Carolina Congressman Joe Wilson, and the ever lovely fits of rage from no-named reality-tv stars.  I guess that’s why VH1 and MTV aren’t so much about music videos anymore as they are about reality dramas. As bizarre as this may sound, people love drama. They love the chaos, the comedy, and the tragedy.  However, I wonder how much of so-called “reality television” is actually real.

When the camera zooms in to catch a furious athlete on the brink of a breakdown…that’s real. When a politician erupts with a quick-temper at an inappropriate time…that’s real. When a music mogul gives his two-cents without thinking…now that’s real.  This type of unscripted reality may seem few and far between, but when it happens, you can believe that there is a camera to catch it and a blogger to post it.

Remember the days before social media, where you could do and say what you felt without the consequence of becoming the next YouTube star or Internet sensation? Those days are long gone, and you better think twice before calling your boss that 4-letter word or picking your nose in public. Social media and social networking sites like YouTube, Facebook, Twitter, etc, are growing at an enormous rate.  People aren’t afraid to put you, and your business out there; the media especially.

So why is it that these superstars know the potential consequence of bad PR, yet they still don’t take the time for that deep breath or second thought? Could it be that celebrities are really human like the rest of us? Or have we just found the right vehicle to expose their true personalities? Either way, it’s always entertaining.

Sorry Google Fans…5 Reasons to Switch to Bing!

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Scoops and Devil’s Advocate Here.

For the sake of neutrality and fairness. I will have to put my love for Google aside and discuss the reasons why many are taking the plunge with Bing. This is not all too surprising see that  Nielsen reports shows that it currently holds 10.7% of the search market (to Google’s 65%), but its month-over-month growth is 22%, which is not too shabby if I say so myself.

Microsoft has been dedicating a lot of money to Bing’s advertising and its features, according to Jennifer Van Grove they have paid off in the following ways. Below are her top 5 reason to say Sayonara to Google and pick up Bing:

1. Travel Insights: Bing’s Travel offering is a great fit for two reasons: farecast technology and airfare deals. The farecast technology works to help identify trends in flight prices. Bing also offers top cheat flight deals, record low airline tickets, last minute deals, and weekend or family appropriate options. This is perfect for those “I really need a vacation” moments.

2. Putting Cash Back Into Your Wallet: The Bing Cashback program (formerly Live Search Cashback) has been a rewarding venture for both Microsoft and searchers who benefit from bonus dollars. This program relies on the basic premise  that if you start your product/service quest on Bing, you can benefit when you go on to purchase–some give up tp 30% of the purchase price back which can help towards a new pair of your favorite jeans or those boots you just have to have!

3. Visual Search: this US-only option is one that definately sets Bing apart. The alternative user interface to search lets you conduct your search with not from text, but start with one of their pre-fabricated image galleries. This works well for those “I swear I know that guy from somewhere” kinda moments.

4. BingTweets: This is not just trend topics people! The dual search product combines the power of real-time Twitter search with Bing search results to give you a better perspective as you search. Of course, searches don’t have to be limited to trending topics so search like business as usual!

5. Enhanced Search: Bing’s search result pages have some added features. Two features that improve the search experience are the inline enhanced view options and preview windows for results.

The preview helps a searcher filter out the irrelevant noise quickly. Each search there is a small orange dot next to an individual result. When you mouse over it to view a “More on this page” preview of content, which saves you time not looking at the worng pages.

Another great feature is the “Enchanced view” option. It can be found underneath Wikipedia results and you can click it to view Wikipedia content without leaving Bing!

So there you have it some intriguing reasons to give Google the boot. I love these features, but sorry to say I am not sold yet. However, I can always applaude great innovation and search friendly options any day.

So always keep an open mind socialmedialites!

More with less…

More with less is the war cry of most Marketing professionals today. In today’s tight economic times marketing budgets are stressed to the max. If lucky your budget has stayed flat, but in most cases they have been slashed. And on top of doing more with less we are also charged with understanding the effectiveness of each dollar spent. The answer to the cry is Social Media! Social has propelled our clients marketing campaigns with great success. Social has also helped propel Strategis in tight economic times also.

Using Social Media to Remember 9/11

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Serious Scoops Here.

Today we remember an event 8 years ago that rocked the core of American tradition and principle. As many before us, we have used traditional forms of media as a way to reflect and remember how this day changed our country forever. As untraditional as social media is, it offers an easily accessible global outlet to share their memories, grief, anger, frustrations, and pain. Social media sites are now becoming a gathering for those who are reflecting. Whether it is looking at 9-11 conversation hashtags on Twitter or viewing President Obama’s speech at the Pentagon today, there are many ways to show your sadness and empathy for the victims and families of thsi tragedy.

To view more please visit: http://mashable.com/2009/09/11/september-11/

Why viral social media makes me want to punch things

I could probably end my post right here.

Who hasn’t seen this yet. My boss emailed it to me. I saw it 9 times in one hour on Twitter. Then 2 of my friends posted it to Facebook. The next day my husband told me about it, 3 more friends posted it to Facebook.

I wanted to throw up on so many levels.

This is what viral does.

At the same time – it takes a bunch of stupid poodles to accomplish this.

Yesterday I came across a new “social media agency’s” website that promised clients they could make you and your brand go “viral.” Again, I wanted to throw up.

We all know things that have gone viral. This and this. It takes a certain something. A certain creativity at a certain time, during a particular moon. The point is, if it’s not stupid poodles at the end of August – I’m not going to promise you anything.

Can’t Touch This!! Hammer and Social Media

If the Hammer – or MC Hammer, Stanley, whatever you call him these days – can teach us one thing: it’s not a how-to on personal finance… it’s not fashion… it’s persistence.  Persistence in marketing his brand and staying relevant. 
 
You may be saying, “What? That 1 or 2 hit wonder (don’t forget about 2 Legit to Quit and I can bet you have at least one song on your Ipod!), he’s washed up. Old news.”
 
But with just one look at his trademark pants, you think “Hammertime”. 
 
No one says, “What’s that guy’s name… he wore those crazy pants, danced around then went bankrupt?” No. You know him.  You start humming “Can’t touch this, oh ooooooohh oh oh” and maybe even shuffle side to side and drop your shoulders to the beat..oh, oh oh oh, next stop… Hammertime!  If you’re saying right now that you don’t like that tune, you’re lying.
 
He may not be on the cover of Us Weekly or on tmz daily, but you haven’t forgotten the Hammer.  He’s still around and he’s still trying.
 
Obviously, Hammer loves the attention, relishes the limelight, and gains personal satisfaction from his growing number of fans, thinking money or opportunities will follow.  He’s a living, tweeting brand reminder.  Hey, if half of his twitter followers, Facebook and MySpace friends watch his reality show, he’ll have another hit on his hands.  Go Hammer.