Category : Social Media

Social Networking Maximization

written by Adam Cupples (@ACupples)

When I get asked “Does Social Networking help you for business?” I sometimes just feel like saying….. yaah TOTALLY (insert valley girl voice)

But besides that question I frequently get asked the following:

1. What Social Networking tools does this media-savvy, innovative stud use?

Me: (the stud or valley girl): Facebook, LinkedIn and Twitter.

2. And why?

Me: I, rarely, but could tell you what I had for breakfast, or how much I hate the rain/heat//insert severe weather gripe here, or how mad I am at Jesse James for what he did to Sandy, but there’s more to it.

All these virtual tools are around for another reason: it’s good for business and they work!

People forget that these virtual tools Facebook, Linkedin, Twitter, FriendFeed or whatever works for you can be used to build relationships, not just maintain previously established ones.

The goal of this post is to get you thinking of how these virtual tools have benefited you in building relationships professionally and even personally (who knows you may have found an excellent plumber because of a friend of a friend recommendation)

Do you have any tips to share? Any negative experiences or downsides to them? Please share the good, the bad and the in-between!

In my next few blog posts I will share my experiences with these “virtual tools” and relationship-building. I would love your feedback and will incorporate it in my post. Leave a comment or email me at acupples@strategisadv.com and look for next Wednesday’s post.

Scoops’ Farewell…

Scoops Here.

Today is my final send-off to the Scoops social media guru persona. Since the beginning of the Strategis “Talk is Cheap” blog, it is my hope that I have provided you all with the latest social media news and maybe stolen some hearts along the way- – ok maybe I’m not that persuasive, but I try.

I want to thank everyone at Strategis for their support throughout my time here, I have learned a tremendous amount…all of which I will take with me on my future endeavors.

So here’s to @pmaloney, @haris_zorlak, @acupples, @dgonsalves, @girishstrategis and the rest of the Strategis team…thank you for everything.

Facebook Taps Yahoo

Scoops Here.

With Facebook reaching 350 million users, their Connect platform has now been competing in potable identity moving beyond the best of them i.e.  Google, Twitter and MySpace.

Facebook  is getting a massive new partner for its Connect platform: Yahoo. Being the #2 search engine, this is not a bad gig. Yahoo announced today that it will be rolling out Facebook Connect on numerous Yahoo properties..that represents tens of millions of users worldwide, not too shabby.

Scoops on YouTube Direct

Scoops Here.

Who but Scoops to give you the SM version of the latest reports out there! This just in…YouTube is taking citizen journalism to the next level with YouTube Direct!

Now anyone can be like Scoops on YouTube Direct with their iReport-style which they describe as “a new tool that allows media organizations to request, review and rebroadcast YouTube clips directly from YouTube users.”

This is not just for your average citizen rant; the company notes that ABC News, The Washington Post and San Francisco Chronicle are among the major news outlets already using the platform.

This is Scoops reporting to you live from ‘Talk is Cheap’ with the latest on all things great in social media…

Organizing via Twitter Lists

Twitter_lists_1493064c 

Scoops Here.

Twitter Lists are novel concept to most socialmedialites out there, however many organizations can use this tool to help simplify its collective voice as well as provide a slew of other benefits.  In essence, Twitter Lists is now what we would call groups so you can assemble the types of people you are following as well as get the opportunity to follow new people.

Below are some great ideas in which Twitter Lists can streamline and organize your organization’s Twitter presence.

Staff Directories

Within Twitter Lists, you can compile those within your organization so you can not only manage what is going on but also track the overall tone of those you are working with. This is also a great function fo which you can bounce ideas and policies.

Maintaining Thought Leadership and Staying Informed

Organizations can create lists with their most referenced news outlets, publications, news stations or possibly their favorite bloggers. This is a great way to keep up on current industry news, ideas and trends.

Information Flow

Monitoring the flow of information and ideas can be easily regulated with within your groups. All Twitter lists can be made public so that it can be seen by anyone, for example this is great for creating lists of recommended followers. Controls can also be set to private so that only the creator of private lists will be able to see or subscribe to them, not even those on the list can see private lists. This would be a great feature for counter intelligence for competition.

Building Your Follow Base

Twitter lists are a great way to find large and more targeted lists of people. There are also directories for these lists as well. Below are some ways to find lists:

People You Follow – When you visit the profile page of anyone on Twitter, you’ll be able to see any of the public lists they have created, or any of the lists they follow. (NOTE: you may have to click “View all” to see every list if the person has created or is following a large number of lists.) You can also see any of the lists that person appears on. If you have a particular target in mind, you can follow their lists.

Listorious – Listorious is a third-party site that maintains a categorized directory of Twitter lists. You can search or browse through lists by category, and find the most popular lists.

TweetMeme Lists –TweetMeme exposes the most tweeted links on Twitter. Just like it does for links, TweetMeme also finds the most tweeted about Twitter Lists.

For more how-tos with Twitter lists, check this out.

Social Media–Phase II???

SSCC EXPO

ADAM here:

On Tuesday, I had the opportunity to speak about the importance of Social Media and Web Presence at the South Shore Chamber of Commerce Expo with Lisa Morrissey.

We shook things up a bit — instead of sharing my usual pearls of wisdom for an hour, we broke into a Town Hall format. We wanted to create an interactive discussion and field questions on social networking, blogging and anything else that came to mind. Having a few of these events under my belt, I was prepared for the usual questions:

∙ How much time does it take? A: Depends what your purpose is.

∙ Where do you get ideas? A: Everywhere.

∙ How do you start? A: Just jump right in.

∙ Is physical networking dead? A: No, we’re all here aren’t we??

Those are just a few of the FAQs, and I apologize for the short answers (come to an event for the longer version or shoot me an email), and we received a few of those, but not many. I discovered that this audience was ready for Phase II… the Phase I of tips and encouragement may be coming to an end. Social media is no longer the next thing for a business, it IS the thing and this audience had already embraced it.

To my surprise, the most popular questions were about SEO (Search Engine Optimization) and Blogs. I welcome Phase II!

Does this mean more people/companies are adopting and incorporating Social Media into their businesses? Also, what questions do you have about Social Media? Are we entering Phase II and no longer need advice on entering the web world? Am I sooo 2000 and late? I think I have to update my event talking-points to Phase II standards!

Google Labs Launch Social Search.

Picto-google-labs,2-F-168567-3

Scoops Here.

Google’s development team has done it again, and this time it is personal. No really, it is. Just a few short days ago Google Labs released Social Search.

Social Search taps into a user’s social network profiles and displays relevant links and status updates that members of a user’s own social network have shared at the bottom of the default search results page. Now social medialites will have a customized and tailored search experience. So as you search for your local fast food chain you can see what you can see what offers are going on through their Twitter feed.

To get started, you first have to head over to Google Labs‘s experimental section and activate this feature. For now, Social Search will only be available in the US and in English. You will also need at least one of the three Google sources to access Social Search: Gmail Contacts, Google Reader Subscriptions and Your Google Profile.

Although you don’t need to have a Google Profile at the moment this service is a hub for social networking profiles on Social Search. Based on the information in your Google Profile, Google can auto-detect your social networking profiles and your friends on services like Flickr, FriendFeed, YouTube, Reddit, Digg, del.icio.us, BrightKite, and many others.

I know the pitchforks are being raised already for those who see the potential privacy issues…but at this moment I am not caring.

i spy with my little search engine

or big search engines…

Monitoring the online conversation just got easier as both Bing and Google have penned deals with Twitter allowing the search giants to mine Tweets for their search results.

What does this mean for you?  Real time twitter results for Google and Bing search queries are on the horizon.

Vanity searches are about to get a whole lot cooler – or scarier mwa ha ha ha.

It is never to late to start Tweeting, Twitting, Tweetie…

bill-cosby-silly-face

Scoops Here.

If you feel like social media is too beyond you, take some advice from Bill Cosby.

Although not his thing, at least he tries. Mr. Cosby decided to dip his feet in the water by promoting “The Cosnarati,” a socially conscious hip-hop group he hopes will guide young people to do good with their lives.

Now you can find him on many of our favorite social sites 12seconds, Facebook, Flickr, Blog Talk Radio, MySpace and Cinch just for starters.

To see his video click here.

Moral of the story here folks, regardless of your age or how much you don’t  know about social media…just give it a try.

Facebook—Should Clients/Potential Clients be my Friend?

Adam here:

Over the past year I have had the opportunity to speak to people about Social Media: some excited about the advantages, others pondering the disadvantages, and most apprehensive about taking the step.

One question I get every time is “Do you let clients and potential clients see all your personal info and pics on your Facebook profile?”

Without hesitation I say (scream) YES!!!!!

 My email signature has the Facebook, LinkedIn and Twitter icons so you can join me at any/all of these social networking sites. I am an open book. These sites/tools are meant to encourage conversation. I want people to see the “out of office” me AND the “shirt and tie” side.

 Obviously clients look first for your ability and track record, but a personal connection never hurts — it only helps. Whether it’s having a favorite sports team in common or bitter rivals, liking the same TV shows or movies, having kids the same age, or growing up in the same area — this connection will improve your relationship and/or understanding of your clients’ professional needs.

 Whether you’re uncertain, nervous, or excited about expanding your online presence, jump in and if you are looking for a friend to get started look me up.