Category : Social Media

Facebook Delving into Geolocation with Places

As it continues to subscribe to the philosophy of “anything you can do, I can do better” Facebook will soon roll out its own location based program “Places” to rival services like FourSquare and Gowalla. Since establishing its base, now 500 million strong, the ultimate social network has not been shy in modeling itself after external offerings such as Twitter, AIM, and Yahoo! Answers. This newest service, similar to FourSquare will educate the user on physically close businesses based on their interests and their friends’ experiences.

The idea has been met with some disconcert as anything pertaining to privacy, especially something as personal as location, has never been a strong point for Facebook. Additionally, some believe the engagement level of players within these location based services will one day cause the demise of traditional media.

Regardless of speculation, this latest endeavor definitely has the potential to greatly increase Facebook’s overall goal of interconnectedness.

On another note, page owners may have observed that Facebook is trimming down for their new layout to be released in late August. Custom tabs for Fan Pages will now be limited to 520 pixels (previously 755 pixels). Also, the boxes and boxes tab will soon be gone for good.

This will definitely impact the user’s visual experience and enable Facebook to provide larger advertising. Most impacted by this alteration will be page owners who have already invested time and money into elaborate applications for their pages.

Tracking Social Media Trends

I stumbled upon this nifty device that is very easy to use and offers a quick glance into your target audiences’ online behavior (and it’s FREE). It’s a mini tool that was recently launched by GlobalWebIndex. It is a “lite” version of the GlobalWebIndex Wave 2 (available only to GlobalWebIndex clients). It gives you a snapshot of what motivates your audience, what they do online, and how they feel about brands in social media.

Here is how it works:

You can select a country, gender, age range and an attitudinal outlook (optional) like “risk takers”, “informers”, “strivers”, “premium lovers”, “internationals”, and “thrill seekers”. According to GlobalWebIndex, “these attitudes are predefined for demonstration purposes…” For a description of each, check out the GlobalWebIndex web site.

After defining your audience, the tool generates user trends like what the consumer considers to be motivating – research for work, staying in touch with friends, research/find products to buy, sharing content, etc. It also provides at look into the consumer’s social media behavior within the last month – were they online to read a blog, visit a consumer review site, upload photos, watch a video, subscribe to an RSS feed or use webmail. This tool also establishes their perceptions of brands active in social media and the types of social marketing communications that improve their opinion of a brand.

You can access this tool by clicking here. Check it out and let us know what you think.

There are tons of online tools for tracking social media trends and statistics like, and, just to name a few. Which tool do you find most useful?

LinkedIn Recommendations: “You scratch my back, I scratch yours???”

written by Adam Cupples (@ACupples)

I love LinkedIn. It’s a great tool to reconnect with past colleagues, create new business opportunities, and strengthen relationships. I could go on and on about the positive aspects of it, but let’s face it, what fun would this post be if it was one big, fat LinkedIn love-fest?

Here it is: I hate LinkedIn Recommendations. Always have and I’m guessing, always will. They feel empty to me, here’s why:

1. You scratch my back I scratch yours?

When I see Billy Gates…you know the Microsoft guy, yeah, we’re tight… recommend me, I DON’T want to feel the need to recommend him back — whether he’s trying to save the world or not!

Anyway, from what I see others do out of obligation I feel the need to recommend Billy here to all. Is that helpful for others? Do you recommend others just because they recommended you? If not, do you feel like you’re snubbing them? Doesn’t it make all recommendations meaningless? I think so.

2. Get out the Pom Poms

I know they’re called “recommendations” and they are great if you’re looking for a new job or trying to impress your friends/mom/new girlfriend … but I’m thinking people are beginning to see right through it.

I’m all for supporting friends and colleagues, and would rather do that on Facebook, Twitter, this blog… I guess I thought LinkedIn was different. I have stopped (but never really started) recommending because I don’t want others to think it’s meaningless. Am I way off-base here? Are the recommendations still relevant?

Will Social Media Change Television?

Social Media has created a place for customers and consumers to express their thoughts and opinions about brands, products, services… anything, you name it! Now it’s becoming a platform for viewers to express their love and hate for network programming.

According to, NBC is revealing a brand new network loyalty program in which social media plays a starring role. Fan It is a social media platform with myNBC (NBC’s online community for fans), Facebook, Twitter, MySpace and Foursquare integration that rewards users who promote, interact and discuss NBC shows.

Fans can earn points by watching videos on, liking shows, chatting and recruiting friends that can be redeemed for NBC merchandise, show previews, virtual goods, badges and sweepstakes entires.

This could be the next step for social media and an important new element in measuring audience engagement, not only for television but for other industries as well. What do you think?

Social Media—Then and Now—Part Deux

written by Adam Cupples (@ACupples)

So I know you have been counting down the days for this post. It’s probably like waiting for the next LOST episode or the American Idol results show (ok, that’s the second AI reference in two days, wow)

Last week I wondered how people view Social Media NOW one year after a speaking session on the same topic

Here is what I found out.

1. People are taking it a lot more seriously and not thinking of it as a passing fad. Unlike Vanilla Ice, pegged jeans, or fondue, I’m pretty sure it’s here to stay!

2. People understand they need to have a social media presence. They need to develop a footprint for themselves and their company, BUT…….

3. They still don’t know where and how to start.

4. More people are interested in blogging. I was surprised by the amount of talk and questions on the subject — way more than last year.

5. The two top concerns of last year: not having enough time to devote to it and the fear of negative comments were not brought up this year. I think this shows the maturity and legitimacy of social media and that people have accepted it. First, you must devote the time or else your competitor will. Second, you can’t be afraid. Negative comments, whether from the mouth or the keyboard, are a part of doing business. You can’t shy away from them, you have to accept them and improve no matter which way you receive them.

So I throw it out to you, have you figured out your own social media system? Are you afraid if someone says something negative about you or the company? If it’s happened, how did you react? Are you excited for AI results show tonight and/or the season finale of LOST?

And the Winner of the Strategis T-shirt is…….

written by Adam Cupples (@ACupples)

Like American Idol I’m going to make you wait until I announce the winner of the Strategis T-Shirt after the commercial break (well no commercials but want you to read this first).

Pam and I had the opportunity to speak and hold a Q&A session on Social Media at the SSWBN Communication Revolution on May 6th. Reason it was Q&A because after hearing other people speak on Social Media, Networking etc….we have seen time and time again how people are soooooo excited to get going on there Facebook Fan (Like) Page and/or LinkedIn profile but then get overwhelmed and the head starts spinning (not literally but really does feel that way). Hopefully after hearing us the head spinning stopped and drove home safely.

(Commercial break over)

Now for what you have been waiting for (insert drum roll)…….


Social Media—Then and Now—Part 1

written by Adam Cupples (@ACupples)

Almost a year ago I spoke at the South Shore Young Professionals group on how branding/networking has completely changed with the use of Linked-In,  Facebook, Twitter, Blogging etc… know, the usual theme of what I write about.

As I prepare (well not at this exact moment, I guess you could call this procrastinating) for my speaking session tomorrow at the SSWBN Communication Revolution (ahem 2:30-3:35) it got me thinking (NO, not about what tie I’m going to wear) but rather, I wonder how people view Social Media NOW – one year later – and if the same popular questions will come up.

Will people take it more seriously, instead of thinking of it as a passing fad? 

Will someone say “Hey nice tie”?

Will everyone be so well-versed and not need to hear my tips?

Will I get booed??

Will people say “I don’t have enough time”?

 I have some ideas but would love to hear what you think and stay tuned for next week’s post on how it’s changed.

Someone’s Brilliant Idea!

If you haven’t heard there are some brilliant people out there. Blippy users’ credit card numbers were exposed and all over Google. If you might not believe me but here it is.

Who in a right state of mind sits behind a computer and says to him self “I believe I will give you my credit card info, no problem, what’s the worst it can happen.”  Well the worst has happened and its out there for everyone to see.

This is what Blippy had to say:

Blippy is very concerned about safeguarding the confidentiality of your personally identifiable information. We employ administrative, physical and electronic measures designed to protect your information from unauthorized access. We will make any legally-required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored personal data to you via email or conspicuous posting on the Services in the most expedient time possible and without unreasonable delay, consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.”

Sharing your credit card and online purchases with friends on the web was not a good idea and I don’t think it will ever be no matter how secure they say it is, just because there is always that one person that is waiting to crack the code.

If you are interested in reading more click on the link below.