Category : Instagram

social media icons

Which Social Media Network is Right for Your Business?

It’s no longer up for debate: Social Media needs to get thrown into the PR and Marketing mix. Gone are the days when social media networks were considered a luxury reserved for techie companies or businesses destined for a younger consumer market.  Companies of all size— from small, neighborhood mom-and-pop shops, to booming, global corporations—have recognized the value in having a cohesive and captivating social presence.   Social Media is the space where marketing, sales and customer service collide.  It’s the space where sales increase, where marketers get insight and where fans develop loyal relationships with their favorite brands.

brand voice

 Social Media Examiner’s End of the Year Report (2013) found that 79% of marketers had integrated their social media and traditional marketing activities, and over 78% of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.

The only question up for debate, then, is which social media site is best for your business?

As of May 15, 2014, the eBizMBA Rank lists the top 15 most popular Social Networking sites as follows:
1) Facebook
2) Twitter
3) LinkedIn
4) Pinterest
5) Google Plus+
6) Tumblr
7) Instagram
8) VK
9) Flickr
10) Myspace
11) Meetup
12) Tagged
14) MeetMe
15) Classmates

Do you work in events, hospitality or entertainment?  Perhaps a content-sharing service like Pinterest would be a great way to connect with current and future clients.  A image-based profile such as Instagram could not only boost new followers, but boast your recent work and projects.

Do you sell a service as opposed to a product?  Consultants, writers and anyone looking to market their expertise should consider networking on LinkedIn where they can meet industry professionals and post links to their articles and blogs.

Slideshare is great for scientists, technicians and analysts as it allows fans to bond over reports, “how to” guides, etc.  Outdoor companies can find niche fans on Yonder, a social networking site for fans of outdoor sports and lifestyles.  Artists, art dealers and collectors can convene on deviantArt’s site, as well.  In the world of social media, there is something for everybody.

Now, could you imagine a hospital with an Instagram, or a political campaign with a Tinder account?  Exactly.

You might recall the NYPD’s recent run in with Twitter and hashtag use when an attempt at community building turned into a walk down memory lane of police brutality.  As one Twitter user said, “Lesson number 1 about hashtags: just because you created one doesn’t mean you own it. #myNYPD

nypd hashtag disaster
Is it necessary to have a profile on all of these sites to be successful?  Absolutely not!  In fact, we don’t suggest you do.  Knowing which social community to join is a question of knowing your business and your target audience.

social voice scale

Your fans want to hear from you, let Strategis share your social voice.

Mobile Marketing

2014: The Year of Mobile

Seeing how the mobile explosion will affect your marketing campaign and your business is not simply a matter of building a mobile-friendly website.  Rather, it is a question of understanding how this shift towards mobile communications ultimately affects every corner of business, marketing and consumption.   Marshall McLuhan once suggested that “the medium is the message,” that the characteristics of the medium used are just as important as the content delivered by the media.  When taking the characteristics of mobile devices—cell phones, tablets and the like—into consideration, we are faced with questions of “who?” “how?” and “where?”

cell phone marketingImagine a young twenty-something year old commuting to work in the morning.  She reads her e-mail while waiting for a coffee at Starbucks, which prompts her to click on a link indicating a sale for winter coats.  Her coffee comes; she stuffs her cell phone in her pocket and heads to work. During her lunch break, she logs on to her e-mail on her desktop computer where she then revisits the winter coat sale.  She clicks around, maybe even “favorites” a few items and logs off.  Later that night she logs back onto the site on her tablet, shares the link with her friend for approval and purchases a winter coat.

Thanks to mobile-optimized websites and responsive design, consumers are able to enjoy the convenience of their mobile devices without feeling hindered.  To the extent that an integrated marketing campaign aims to be consistent across all platforms, a mobile strategy as part of this plan should without a doubt be considered.  Both responsive design and mobile applications are ways to boost e-commerce for small businesses by allowing consumers to move seamlessly between devices and match and meet conversion goals.

local search by device

The growth of mobile users also has significant implications for search engines and local search results.  While on the go, the likelihood that a search inquiry for a local service or business will be on a smart phone or a tablet is high. Local businesses, small or not, looking for ways to incorporate an SEO strategy or a pay-per-click campaign into their marketing plan should undoubtedly infuse their ads with local name-dropping and data.

Unlike my father, who refers to Internet Explorer as the “internet folder” on his “screensaver”, Millennials—the generation of people born between the 1980s and early 2000s and on the verge of ruling the world—use mobiles to do more than search.  For Millennials, mobile platforms are a source of social interaction, a way to engage brands and boost sales.

MTV millennials

The growing popularity of mobile applications such as SnapChat and Instagram imply that image-based mobile experiences are thriving.  Pay attention to the way this consumer demographic behaves, for it will provide a light into the way images, words and products are shared, perceived and used.

Lastly, less is more.

“Excuse me?” you must be thinking, “they’re talking Integrated marketing plans, responsive designs, interactive mobile applications, local search content and mobile optimized and trying to tell me that less is more?”

We sure are.  Life is chaotic – why clutter it any more with flashy design and hard-to-use and inconsistent features?  Consumers are much more likely to return to a website, blog or even a store when the experience was positive.  Distracting visuals and over-wordy copy has no place on a mobile site and is more likely to leave a consumer frustrated.  Mobile optimization should offer easy to read and even easier to use experience that is only enhanced by a simple design.

Your mobile optimization speaks about your brand – if you don’t provide mobile access/support/optimization, what does it say about your brand?  If you are interested in mobile marketing and optimization services, contact Strategis today!


Instagram Turns It Up a Notch

The upgrades continue! On August 7th, Instagram announced some new additions, including a video feature that will allow for its app users to upload videos previously taken on their smart phones (you can finally post that video from last year of you going skydiving!). As simple of an upgrade as it seems, it is a genius idea.

But what about Vine? The creative 6-second video-taking app seemed to spark major interest within a few weeks of launching, and just months later Instagram came out with its own video feature. So, is this copying or just smart marketing? Some people seem to think it was a smart and strategic move on Instagram’s part, while others believe it was a classic case of copying. There’s even a phrase that went viral after the upgrade:

“’Instagram, are you OK?’ ‘Yeah, I’m vine’ What was that?’ ‘I said, I’m fine…’”

As controversial a topic as this has become, most feedback claims that Vine won’t suffer, due to its large amount of avid and loyal users it already had. However, with Instagram’s newest feature, do you think that will change in the future?

In addition to Instagram’s new video ability, they also released a feature that allows you to balance/straighten the photos you wish to post, and a feature that now allows Android 4.0 owners to use the video feature on Instagram. With these constant new upgrades, Instagram is able to satisfy and provide more options for its users.

Now the question is, will Vine do anything in response?

Dun dun dun. The plot thickens.