Category : Facebook

You Have 0 Fans

written by Pam Maloney (@pmaloney)

It’s a big moment when South Park mocks you (. . . is that still true?) The notorious show now in it’s 14th season has taken stabs at virtual gaming buffs, Guitar Hero worshipers and hippies in addition to highlighting the misfortunes and hilarity of a multitude of dead and living celebrities and quasi-celebrities including Tiger Woods, Christ and Fred Savage.

Most recently, and although it was just a matter of time, I’m personally surprised it took so long, they took on Facebook. In an episode titled “You Have Zero Friends,” Farmville Fanatics finally got theirs. Entertainment Weekly has a nice overview. The episode was laden with Facebook jokes from “Stan, poke your grandma!” to “please please please fertilize my crops!” South Park fans and Facebookers showed their love by friending Kip Drordy, the South Park student with no fans, in what is a fabulous demonstration of what social media “insiders” call engagement, although, I’m not really sure what friending Kip will do for anyone.

I mention this episode, not just because it talks about Facebook, and not because some South Park fans are calling it the greatest episode ever, but because it made me think about Facebook users “fanning” and “dumping” brands and business as fickle-y as the kids on South Park dumping their friends.  I’m not generally one to get all philosophical in my blog posts, but it’s still your level of coolness that determines your popularity – even in the online world. So I wonder why more brands and companies don’t spend more time trying to be cool, or at least cool-er. If you notice that your content isn’t engaging your fans or that you are losing fans on a regular basis, it’s time to put a little Fonzie into it. This seems super-obvious, doesn’t it. You’s think. So I’ll refrain from typing a list of businesses that just don’t get it. Instead I’ll suggest this . .  if you are a fan of the business version of Kip, let them know – it can’t hurt to ask them to put a little effort into it.

Facebook Adds Community Pages

In addition to the page and the group page, Facebook now has community pages.

This function will separate the brands and businesses from pages like MY SISTER SAID IF I GET ONE MILLION FANS SHE WILL NAME HER BABY MEGATRON, and  I hate it when I flex and my shirt rips.

If the community page gets thousands of fans/members, it’ll turn into a wiki that is managed by members of that community.

Also from Facebook this week, you will soon “like” brands rather than be a “fan” of them. Mashable explains here. This is a band-aid to the problem created when i would like information from The Official Days of Our Lives Page , but I don’t want my friends to think I’m a fan . I’ve got an image to maintain, ya know.

Facebook updates privacy settings

If you logged into your Facebook account today, you saw a letter from Mark Zuckerberg. Most of you probably clicked “close,” went on with your Farmville-ing and missed the 3 major announcements. So I will update you.

1. Facebook has surpassed 350 million users

2. Facebook with be doing away with regional networks because too many people are on them.

3.  Facebook will be adding functionality to allow you control over who sees what individual piece of content. No more party pictures for you Grandma!

Zuckerberg’s open letter says that changes will be made in response to the common Facebooker’s plea for privacy controls to be more user-friendly.

Well here’s a message for you Facebook …

… we look forward to your new changes.

Thank you.

My Sunday Morning and the Boston Globe

Adam Here:

On Sunday morning I woke up before the kids, grabbed my cup of coffee, sat at the kitchen table and read the Boston Globe section by section, folding and flipping while the tips of my fingers slowly turned gray… Wait wait wait, that isn’t exactly how it went. With mug in hand, I booted up my laptop, went to my favorites and clicked on www.boston.com.

Question # 1: How many other people do this?

 I frequent the site and noticed that Boston.com has both a Facebook page and Twitter account. As of Monday, they had 8,000+ fans and 10,835 Twitter followers. As everyone has seen lately, newspaper circulation has been dropping — to borrow from the eloquent Snoop Dog — “like it’s hot” and the Boston Globe is no exception and yes I read that online. See a related post I wrote about Boston.com possibly charging to read news.

Question #2: If you are a Facebook Fan of Boston.com and they start charging you to read or become a subscriber, will you still be a Fan?

For now, I’ll enjoy my coffee, Boston Globe and become your FB Fan. But it might be short lived!

Facebook—Should Clients/Potential Clients be my Friend?

Adam here:

Over the past year I have had the opportunity to speak to people about Social Media: some excited about the advantages, others pondering the disadvantages, and most apprehensive about taking the step.

One question I get every time is “Do you let clients and potential clients see all your personal info and pics on your Facebook profile?”

Without hesitation I say (scream) YES!!!!!

 My email signature has the Facebook, LinkedIn and Twitter icons so you can join me at any/all of these social networking sites. I am an open book. These sites/tools are meant to encourage conversation. I want people to see the “out of office” me AND the “shirt and tie” side.

 Obviously clients look first for your ability and track record, but a personal connection never hurts — it only helps. Whether it’s having a favorite sports team in common or bitter rivals, liking the same TV shows or movies, having kids the same age, or growing up in the same area — this connection will improve your relationship and/or understanding of your clients’ professional needs.

 Whether you’re uncertain, nervous, or excited about expanding your online presence, jump in and if you are looking for a friend to get started look me up.

Is it what you say…or where you say it?

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I’m sure you all know by now the controversy surrounding the recent emotional outbursts of  Kanye West and Serena Williams.  Not to mention South Carolina Congressman Joe Wilson, and the ever lovely fits of rage from no-named reality-tv stars.  I guess that’s why VH1 and MTV aren’t so much about music videos anymore as they are about reality dramas. As bizarre as this may sound, people love drama. They love the chaos, the comedy, and the tragedy.  However, I wonder how much of so-called “reality television” is actually real.

When the camera zooms in to catch a furious athlete on the brink of a breakdown…that’s real. When a politician erupts with a quick-temper at an inappropriate time…that’s real. When a music mogul gives his two-cents without thinking…now that’s real.  This type of unscripted reality may seem few and far between, but when it happens, you can believe that there is a camera to catch it and a blogger to post it.

Remember the days before social media, where you could do and say what you felt without the consequence of becoming the next YouTube star or Internet sensation? Those days are long gone, and you better think twice before calling your boss that 4-letter word or picking your nose in public. Social media and social networking sites like YouTube, Facebook, Twitter, etc, are growing at an enormous rate.  People aren’t afraid to put you, and your business out there; the media especially.

So why is it that these superstars know the potential consequence of bad PR, yet they still don’t take the time for that deep breath or second thought? Could it be that celebrities are really human like the rest of us? Or have we just found the right vehicle to expose their true personalities? Either way, it’s always entertaining.

Facebook Makes You Smarter, So Twitter Makes You Dumber?!

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Scoops Here.

I guess parsing out my time in favor of Facebook will do me well according to psychologist Dr Tracy Alloway from the University of Stirling in Scotland. Apparently using Facebook makes you smaaaat (that was connoting the Boston accent if you did not pick up on that), and using Twitter destoys a few brain cells. I can only see the PSA now–“Keep Your Brain Healty. Don’t use Twitter.”

Ok let’s not get too serious about this—Dr. Alloway has developed a working memory training program for slow-learning children aged 11 to 14 at a school in Durham, and she found out that Facebook did wonders for working memory, improving the kids’ IQ scores, while YouTube and Twitter’s steady stream of information was not healthy for working memory. Playing video games, especially those that involve planning and strategy, were also beneficial.

Not to burst your bubble and banning your kids from Twitter. Without going into the benefits of training working memory for improving your IQ results, Facebook and Twitter are hard to compare. We know Facebook is more interactive whereas Twitter is just a steady stream of information that one is often to forget over-time.

My solution is to give some love to all of the SM platforms so you are not draining yourself all on one and it keeps your mind on its toes!

Can’t Touch This!! Hammer and Social Media

If the Hammer – or MC Hammer, Stanley, whatever you call him these days – can teach us one thing: it’s not a how-to on personal finance… it’s not fashion… it’s persistence.  Persistence in marketing his brand and staying relevant. 
 
You may be saying, “What? That 1 or 2 hit wonder (don’t forget about 2 Legit to Quit and I can bet you have at least one song on your Ipod!), he’s washed up. Old news.”
 
But with just one look at his trademark pants, you think “Hammertime”. 
 
No one says, “What’s that guy’s name… he wore those crazy pants, danced around then went bankrupt?” No. You know him.  You start humming “Can’t touch this, oh ooooooohh oh oh” and maybe even shuffle side to side and drop your shoulders to the beat..oh, oh oh oh, next stop… Hammertime!  If you’re saying right now that you don’t like that tune, you’re lying.
 
He may not be on the cover of Us Weekly or on tmz daily, but you haven’t forgotten the Hammer.  He’s still around and he’s still trying.
 
Obviously, Hammer loves the attention, relishes the limelight, and gains personal satisfaction from his growing number of fans, thinking money or opportunities will follow.  He’s a living, tweeting brand reminder.  Hey, if half of his twitter followers, Facebook and MySpace friends watch his reality show, he’ll have another hit on his hands.  Go Hammer.