Category : Facebook

social media icons

Which Social Media Network is Right for Your Business?

It’s no longer up for debate: Social Media needs to get thrown into the PR and Marketing mix. Gone are the days when social media networks were considered a luxury reserved for techie companies or businesses destined for a younger consumer market.  Companies of all size— from small, neighborhood mom-and-pop shops, to booming, global corporations—have recognized the value in having a cohesive and captivating social presence.   Social Media is the space where marketing, sales and customer service collide.  It’s the space where sales increase, where marketers get insight and where fans develop loyal relationships with their favorite brands.

brand voice

 Social Media Examiner’s End of the Year Report (2013) found that 79% of marketers had integrated their social media and traditional marketing activities, and over 78% of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.

The only question up for debate, then, is which social media site is best for your business?

As of May 15, 2014, the eBizMBA Rank lists the top 15 most popular Social Networking sites as follows:
1) Facebook
2) Twitter
3) LinkedIn
4) Pinterest
5) Google Plus+
6) Tumblr
7) Instagram
8) VK
9) Flickr
10) Myspace
11) Meetup
12) Tagged
13) Ask.fm
14) MeetMe
15) Classmates

Do you work in events, hospitality or entertainment?  Perhaps a content-sharing service like Pinterest would be a great way to connect with current and future clients.  A image-based profile such as Instagram could not only boost new followers, but boast your recent work and projects.

Pinterest-Boards
Do you sell a service as opposed to a product?  Consultants, writers and anyone looking to market their expertise should consider networking on LinkedIn where they can meet industry professionals and post links to their articles and blogs.

Slideshare is great for scientists, technicians and analysts as it allows fans to bond over reports, “how to” guides, etc.  Outdoor companies can find niche fans on Yonder, a social networking site for fans of outdoor sports and lifestyles.  Artists, art dealers and collectors can convene on deviantArt’s site, as well.  In the world of social media, there is something for everybody.

Now, could you imagine a hospital with an Instagram, or a political campaign with a Tinder account?  Exactly.

You might recall the NYPD’s recent run in with Twitter and hashtag use when an attempt at community building turned into a walk down memory lane of police brutality.  As one Twitter user said, “Lesson number 1 about hashtags: just because you created one doesn’t mean you own it. #myNYPD

nypd hashtag disaster
Is it necessary to have a profile on all of these sites to be successful?  Absolutely not!  In fact, we don’t suggest you do.  Knowing which social community to join is a question of knowing your business and your target audience.

social voice scale

Your fans want to hear from you, let Strategis share your social voice.

like

What Do Your “Likes” Say About You?

According to the AP (London) wire, a recent study worked on in part by Cambridge University researcher David Stillwell says clicking the thumb might say more about you than you want people to know.

Facebook says 2.7 million likes are clicked everyday and almost 60,000 US Americans agreed to allow their likes to be accessed and studied.  The study determined Facebook likes could point to gender, age, ethnicity, IQ, religion, politics and more. The likes also linked to relationship status, number of Facebook friends, and even pointed to half a dozen different personality traits.

There are ways to make your “Likes” private, even beyond the reach of advertisers and marketers, so make sure if you want to keep this data to yourself, you learn all you can about your Facebook Privacy settings.

Facebook in the Hot Seat Again

Nowadays, it seems that Facebook can’t seem to distance itself from controversy surrounding modifications and enhancements to its social media service. In recent news, executives have implemented a monetary fee for persons who wish to direct message fellow users who are not considered their “friends” on Facebook. For example, an Average Joe who attempts to message Facebook CEO, Mark Zuckerberg, would receive the following response; “You aren’t connected to Mark on Facebook, so your message would normally get filtered to his other folder.” You are then prompted with two options: send the message directly to his inbox for $100 or send the message to his “other” folder.

According to a Facebook statement, these fees have been implemented in an attempt to gauge filtration of spam to user in-boxes.  In addition, this monetary enhancement is a potential revenue stream for the company as they expand in the market place. With this in mind, you certainly can’t blame Facebook execs for finding new ways to secure solid cash flow; however, how much is this idea really worth?

In the wake of recent claims that Facebook is scouting new revenue streams to appease wary investors, one has to wonder where the company’s true focus lies. Yes, happy investors = solid financial backing, but what’s the sense if you’re pissing off your core user base with highfalutin fees? Moreover, you also have to wonder, does this idea even make any sense? Realistically, this fee only guarantees that the message will be sent to a user’s in-box; there’s no telling if the recipient will even respond to your message.  So, what’s the point?

Do Facebook execs think that they can literally buy our need for communication? A few ads and sponsored posts on our home pages are tolerable. This latest attempt stoops to an all time low for gains and profits at the expense of our natural need to communicate.

 

To Vote or Not to Vote…For Facebook, that is the Question.

Within the last week, Facebook has made history again, asking users to vote for the third time in the company’s eight-year existence; but there’s a twist. Facebook users are voting on their right to vote for proposed changes to the social service. Yes, you read correctly, you’re voting for voting rights on Facebook, and if you don’t watch it, you may just lose that privilege.

These proposed changes come in light of Facebook’s review of its governing documents including the Data Use Policy and the Statement of Rights and Responsibilities. According to Elliot Schrage, Facebook’s VP of Communications, Public Policy and Marketing, the social media site seeks to reorganize their governance process, given their recent growth amongst users and public traders. In a nutshell, Facebook has gotten so big that their current voting system is inadequate and they’d like to get rid of it. The proposal states that the site would replace the system with one that emphasizes the “quality” of a vote rather than the “quantity” of votes.

The problem lies in the previous sentence: Facebook would like to do away with the present voting process, but does not seem to have a
definitive alternative.  I guess deciding upon this alternative would require another vote; but, what system do we have in the meantime? Are we to leave our Facebook policies to be decided upon by this now “big-wig”, publically traded company?

At first glimpse of this story, I wondered, “What’s all the fuss about? At least you’re getting a chance to vote for your vote.” But, if  many people don’t turn out –as history has shown-then you and I are left in a lurch where our voting rights may be null and void. This is just my take on the matter, so don’t take it from me; just consider it food for thought…

 

 

 

#HappyTechsGiving! An Honest Reflection of Our Favorite Online Marketing Tools

With Thanksgiving just around the corner, we at Strategis have taken some time to reflect on the things that we are thankful for when it comes to online marketing. From social media management apps to online advertising tools, new developments in web technology have made our jobs much easier as the industry evolves. This is not to mention the innovative channels of communications that have completely changed the way that we interact with one another and with brands.

Although there are many different pieces of technology, apps, and tactics that aid in our day-to-day marketing efforts, we’ve chosen to narrow down our favorites to a list of five:

1. HootSuite:  A social media manager’s savior, HootSuite is a helpful tool when handling the social accounts of various clients. From Facebook to Foursquare, any major corporation or small company can manage and track their social footprint amongst followers. With this tool, you have the ability to schedule up to 200 posts across all social media accounts with just one click, in addition to analyzing the effectiveness of your social outreach. While there are many different social media management apps on the market, HootSuite has always been our go-to tool.

2. Google AdWords: When it comes to enhancing your clients’ online presence, Google AdWords are of great importance. The science behind Google AdWords lies in Google’s “contextual targeting technology”, which only displays your online ad to people are searching for content related to your offerings. You can also tailor your reach to target people of different demographics, from various geographic regions, and even during particular times of the day. This particular piece of technology, allows us to do a more efficient job at targeting the right audience for our clients’ messages.

3. Google Alerts: If you’re looking to keep track of news pertaining to your company or brand, Google Alerts is another useful tool. You can simply enter a query topic(s) and have Google scan and deliver web results as often as you’d like. This is especially helpful when tracking your online reputation and/or staying up-to-date about your competitors or developments in your industry.

4. Search Engine Optimization (SEO): Search Engine Optimization or (SEO) is the process of increasing traffic to your website through search engines like Google or Bing. A number of ranking factors are taken into consideration when boosting your web search prominence including, page content, external links, and social media shares, amongst others. Given the immense amount of emphasis that is placed on a brand’s web presence, SEO is crucial to maintaining a prominent image online.

5.  Basecamp: For a marketing communications agency with many clients, Basecamp project management software is a must-have when it comes to organization. Keeping all project members in the loop, Basecamp offers an array of features including management of task assignments and sharing important documents and files.

As the marketing industry evolves and changes, we look forward to even more developments that can aid us in executing the most effective tactics for our clients. In the meantime, share your most favored online marketing tools in the comments below or via Strategis’ Facebook or Twitter, adding the hash tag #happytechsgiving.

 

…And of course, Happy Thanksgiving from all us here at Strategis… :)

Election Day 2K12: A Look Into How Social Media Has Captured Our Votes This Political Season

On the dawn of Election Day 2012, we now stare into a political arena that has changed drastically over the last four years. From tweets, to likes, to stumbles, and shares, the art of connecting with voters is completely optimized to capture the attention of our now hyper-connective society. Simply put, when you’re 59-year-old mother can relay the most poignant tweets from any debate night, it is clear that social media has severely altered our political landscape.

The fact of the matter is that politics, as we know it, has changed due to the complete overhaul of our society through social media. We connect not only through town hall meetings, overzealous campaign rallies, or dramatized commercials, but also through meaningful virtual conversations. For example, both presidential candidates have posted images with a powerful message or fact, opening up the opportunity for a full-fledged forum of debate.  

With analysts dubbing 2012, “social media election”, there is no room to underscore the financial investment that has been dedicated to outreach efforts this political season. An estimated $1 billion has been spent on advertising, with nearly $54 million allotted to digital ad platforms including mobile media across the U.S. This is not to mention the voter registration app that has been developed for 13 different states in partnership with the state government, Facebook, and Microsoft Corp.

With decision time fast approaching, there are few who will sit down and reflect upon the role of social media in this election-except the social media gurus, of course. But at a time when our votes are so heavily influenced by our candidates’ social media mastery, it’s worth the thought. Once the winner is announced, and we wishfully prepare for continued economic growth and social change, we should begin to ponder the next great idea that’ll keep are society forever engaged and informed on our country’s politics. How about this: A mobile app for submitting your ballot votes? You decide.

Live Facebook News Feed: Dig’em Frog Wants Kellogg’s® Honey Smacks® cereal

You’ve liked brands, you’ve written on their wall, and coming soon, you’ll “want” some of the products they have to offer. The ubiquitous social networking site has been rumored to be testing a “Want” button that will allow brands to gauge how desirable their products are. This is another stride that both Facebook and retailers are taking to enhance the E-commerce side of social media.

The Want button has tremendous potential to be a hit. Similar to the like button, the name speaks for itself. Because of this, “Want” can fit in perfectly with Facebook’s “easy-to-use” brand image. The real winners of this innovation are the brands themselves. With an average of 483 million people logging on to Facebook every day, the brands have an unrivaled marketing research tool in which focus groups and research surveys can’t compare.

Facebook “wants” can also be a fantastic tool for friends and families trying to find the perfect gift for birthdays and the holiday season. Instead of giving the friend the generic retail chain gift card, Facebook users can now buy a gift he/she will really enjoy. Be on the lookout. “Want” can change the way we communicate on Facebook just as “Like” did in 2009.

Facebook Offers an “Offers” Tab

On somewhat of a limited basis, Facebook is unveiling their new ‘offers’ tab. Offers are free for administrators to create and share but are only available to a small number of local business pages. Offers are a great way to drive new people to your business and to engage your customers. They also encourage people to talk about your page when your offers are shared between friends.

With the new ‘offers’ option, businesses will have the ability to promote special deals to those who like their Facebook page.
Facebook gives you the ability to customize the offer any way you’d like:
• Upload a picture of product (FB recommends using people using the product as picture)
• Craft a headline specifying the deal (ex. Spend $50 and get $10 off)
• Decide number of claims (unlimited, first 500 people to claim, etc.)
• When the deal expires
• Craft precise terms & conditions (ex. Limit four per customer)

The ‘offers’ option for businesses will allow them to strategically drive traffic to their retail locations as well as increase that business’ social media presence.
To redeem the deals, Facebook users can either print out the e-mailed version of the deal or show they redeemed it to employees straight from their smart phone.

Facebook plans to launch offers more broadly soon.

Facebook Credits Gift Cards

According to an article on USAtoday.com, Facebook is coming to a Target store near you!

Starting on Sunday, Facebook Credits gift cards will be available in values of $15, $25 and $50 at all Target stores and at their website, Target.com. Rumor has it that two or three other major retailers will soon carry the gift cards as well.

The “social-network giant” will take its first step into the retail space. It anticipates a large portion of its 500 million members will purchase the cards and use them on their favorite social games, applications and virtual goods.

According to Facebook,  more than 200 million users play free social games on Facebook each month.  And many of them are beginning to spend money on premium goods and services associated with those games.

Will Facebook’s venture into the growing prepaid gift card market prove to be profitable? What do you think?