Author: strategisadmin

More Awesome Kitty Cat YouTube Videos

This one I found at Mashable, in their post proving (in the same fashion in which Norm MacDonald showed that Germans love David Hasselhoff), Cats love the iPad.

I share this because cats being silly should make everyone’s day better. Thanks Mashable.

[youtube=http://www.youtube.com/watch?v=Q9NP-AeKX40]

and here’s a cute little guy

[youtube=http://www.youtube.com/watch?v=tyO-KiYIDm0]

from @pmaloney

What’s your reputation worth?

The measure of your reputation is what you do plus what others say about you. You can manage your reputation and even influence it by the things you do or choose not to do. However in the end your reputation is not decided upon by you. Reputation is earned.

Here are 3 tips for managing your reputation:

  • You are your network! – You may have control over the details of your online profiles and photos but a few simple clicks may show that the profiles of your friends and family are not as secure. If you want to manage privacy, reputation, and your security to any extent, you have to think about those around you.
  • If you can’t delete, compete! – It’s always a good idea to ask people to remove embarrassing and inappropriate content about you, in most cases the best course of action is to make sure that YOU are the first and best source of information about yourself.
  • There an industry around “Reputation Protection” – Soon enough there will be services available to offer “the digital equivalent of tattoo removal.” A host of services to promise the safeguard of your identity and reputation online (like the services credit card companies offer for identity protection).

There is no doubt that more and more content about our lives is being published and shared online. Understanding how to manage your online presence is critical to sustaining your reputation.

How are you maintaining your reputation?

Dreams do come true!

Adobe CS5 First Look

How often is there a product that with every version comes a great deal of excitiement. There are few but one that comes to mind is Adobes CS5. With every version comes something new that just blows your mind away. I am curious what they have in store for us deisgners this time around. Some improvements I heard about were the paint tools & filters are nothing like before (simpler & faster), content aware filling (wow) and that is just
Photoshop.

[youtube=http://www.youtube.com/watch?v=uyxDBRnuL3s]

Cant wait to see what else they have up their sleves. Guess Monday, April 12, 2010 at 11am we will find out. I am personally looking forward Illustrator & Flash improvements. Let me know if there is anything you might have heard and would like to share.

You Have 0 Fans

written by Pam Maloney (@pmaloney)

It’s a big moment when South Park mocks you (. . . is that still true?) The notorious show now in it’s 14th season has taken stabs at virtual gaming buffs, Guitar Hero worshipers and hippies in addition to highlighting the misfortunes and hilarity of a multitude of dead and living celebrities and quasi-celebrities including Tiger Woods, Christ and Fred Savage.

Most recently, and although it was just a matter of time, I’m personally surprised it took so long, they took on Facebook. In an episode titled “You Have Zero Friends,” Farmville Fanatics finally got theirs. Entertainment Weekly has a nice overview. The episode was laden with Facebook jokes from “Stan, poke your grandma!” to “please please please fertilize my crops!” South Park fans and Facebookers showed their love by friending Kip Drordy, the South Park student with no fans, in what is a fabulous demonstration of what social media “insiders” call engagement, although, I’m not really sure what friending Kip will do for anyone.

I mention this episode, not just because it talks about Facebook, and not because some South Park fans are calling it the greatest episode ever, but because it made me think about Facebook users “fanning” and “dumping” brands and business as fickle-y as the kids on South Park dumping their friends.  I’m not generally one to get all philosophical in my blog posts, but it’s still your level of coolness that determines your popularity – even in the online world. So I wonder why more brands and companies don’t spend more time trying to be cool, or at least cool-er. If you notice that your content isn’t engaging your fans or that you are losing fans on a regular basis, it’s time to put a little Fonzie into it. This seems super-obvious, doesn’t it. You’s think. So I’ll refrain from typing a list of businesses that just don’t get it. Instead I’ll suggest this . .  if you are a fan of the business version of Kip, let them know – it can’t hurt to ask them to put a little effort into it.

Social Networking Maximization

written by Adam Cupples (@ACupples)

When I get asked “Does Social Networking help you for business?” I sometimes just feel like saying….. yaah TOTALLY (insert valley girl voice)

But besides that question I frequently get asked the following:

1. What Social Networking tools does this media-savvy, innovative stud use?

Me: (the stud or valley girl): Facebook, LinkedIn and Twitter.

2. And why?

Me: I, rarely, but could tell you what I had for breakfast, or how much I hate the rain/heat//insert severe weather gripe here, or how mad I am at Jesse James for what he did to Sandy, but there’s more to it.

All these virtual tools are around for another reason: it’s good for business and they work!

People forget that these virtual tools Facebook, Linkedin, Twitter, FriendFeed or whatever works for you can be used to build relationships, not just maintain previously established ones.

The goal of this post is to get you thinking of how these virtual tools have benefited you in building relationships professionally and even personally (who knows you may have found an excellent plumber because of a friend of a friend recommendation)

Do you have any tips to share? Any negative experiences or downsides to them? Please share the good, the bad and the in-between!

In my next few blog posts I will share my experiences with these “virtual tools” and relationship-building. I would love your feedback and will incorporate it in my post. Leave a comment or email me at acupples@strategisadv.com and look for next Wednesday’s post.

Looking to hire?

Are you looking for the perfect candidate to fill an open position at your company? The same old recruitment not generating worthy candidates?

Try using LinkedIn! Reports show that LinkedIn has over 60 million professional profiles scanning over 200 countries. I’d say that qualifies it as a resourceful place to look.

OpenForum.com posted these five tips for using LinkedIn to find employees. I think you’ll find them very helpful in leveraging your LinkedIn profile and connections to find job applicants.

  • Build Connections – Whether it’s in the real world or the online world, it is all about who you know. Connect and build relationships with people from prior jobs, clients, and local companies that you do business with.
  • Join Groups – Looking to fill a specific position then join a group related to that field. Connections within that group may be able to recommend a candidate.
  • Engage with questions and answer – Joining a group is not enough. You have to engage with other members. Notice people who share your interests and interact with them.
  • Get (and read) LinkedIn updates – This is a quick and easy way to get recognized. This is a simple way to let people know what you are up to. “Looking for a Social Media Specialist. Know anyone who might be interested? All recommendations appreciated.”
  • Embrace Mobile – Keeping up with all the information on LinkedIn can be time consuming. The mobile application lets you check updates while you are on the go and away from your computer.

Are you currently utilizing LinkedIn to find new employees? Or have you filled a position at your company through the use of our LinkedIn connections? Please share you experience and knowledge!

Facebook Adds Community Pages

In addition to the page and the group page, Facebook now has community pages.

This function will separate the brands and businesses from pages like MY SISTER SAID IF I GET ONE MILLION FANS SHE WILL NAME HER BABY MEGATRON, and  I hate it when I flex and my shirt rips.

If the community page gets thousands of fans/members, it’ll turn into a wiki that is managed by members of that community.

Also from Facebook this week, you will soon “like” brands rather than be a “fan” of them. Mashable explains here. This is a band-aid to the problem created when i would like information from The Official Days of Our Lives Page , but I don’t want my friends to think I’m a fan . I’ve got an image to maintain, ya know.

Top Google Pranks This April Fools 2010

1. Google Changes It’s Name to Topeka

In response to the City of Topeka’s announcement that it is changing its name to Google for the month of April, Google has in return decided to change it’s name to Topeka. Not quite sure this is true? Just Topeka it.

2. Where Am I? Pluto.

Smartphone users that log on to Google Maps and type “Where am I?” into the search bar might be surprised to find that they are further away from their intended location than they thought. Google Maps users will find that instead of receiving the usual latitude and longitude coordinates, they are receiving answers like “Neptune,” “Apollo 17 landing site,” and “Mordor, Middle Earth.”

3. Your World Now in 3D

When using the Street View on Google Maps, users are given the option to view their location in 3D. Unfortunately for me, I forgot my 3D glasses at home today and haven’t been able to test this out for myself, but having spoken to a reliable source, I know that this works.  Just zoom to street level, click on the orange icon wearing the red/ blue glasses and watch as your world becomes 3D.

“I don’t get Twitter”

written by Adam Cupples (@ACupples)

If you guys haven’t noticed, I’m a Twitter fan.  It’s been useful for me personally and professionally.  I think it’s entertaining and helpful.  I’ve been known to jump to its defense when I hear the commonly uttered phrase, “I don’t get Twitter.”

My common defenses:  you can meet new people and network; start some great conversations that wouldn’t otherwise be started; you can find great content you normally wouldn’t see. Oh, and maybe Ashton Kutcher will tweet you, or you can follow Lindsay Lohan’s drama… Yippeeee!

When I saw this article, “Candidates’ kids help out on Twitter”  I finally uttered those words, “I DON’T GET TWITTER.”

We all know that cute kids are a part of many effective marketing campaigns. Whether it’s the E-Trade babies or the local Sullivan Tire grandkids halking tires during the Red Sox games: it works.  Is there a difference between using children to sell goods and using children to sell your political image and help your campaign? The part that really stuck out to me was: Nicole Cahill, daughter of state Treasurer Tim Cahill said, “If we see something out there we’ll spin it. We’ll tell people the truth.”

Whether right, left, red state, blue state, or disillusioned, I feel like this is a slippery tweeting slope.  Will this spawn a new profession  of Tweetwriters/screeners?  Are we supposed to believe that politicians, who carefully maintain their image, will let their children just say what they want about their campaign?  I’m sorry, I don’t buy it and I normally “get Twitter”.

 @ACupples

Apple to debut new iphone.

Currently the iphone is only available to AT&T subscribers but rumor has it that Apple is planning to debut a new iphone this summer.

According to the Wall Street Journal,  Apple is working on a new iphone that will be designed for Verizon Wireless, AT&T’s biggest competitor. The new iPhone would work on a wireless network called CDMA, which is used by Verizon Wireless, as well as Sprint Nextel Corp.

What does this mean for AT&T? If Apple develops a new iphone then its exclusive U.S. arrangement with AT&T will come to an end. Their relationship has been critical to AT&T, helping to make the carrier the U.S. leader in the smart-phone market. According to comScore Inc., AT&T has over 43% of all U.S. smart-phone customers, compared with 23% for Verizon.

Apple and Verizon Wireless have declined to comment on the topic.

Will AT&T face new competition over the iphone from their largest competitors? Guess we’ll have to wait and see.