This is turning out to be a daily question we are asked. This post from @stevethornton should help demystify and answer the question. Remember there is no one size fits all solution.
Nielson Online released a report that says 60% of of people who sign up for Twitter forget about it in 30 days. Is that you?
In my effort to educate the world, or at least my small world, about social media and all its wonder, I find an inordinate amount of people who tell me – “I tried Twitter – – I just don’t get it.” What’s there to get? Twitter itself is currently a very simple application. You follow people &/or businesses. They Follow you. You exchange 140 characters of information. So I tell my friends, it’s not Twitter that you don’t get, you need to figure out what Twitter can do for you.
The question you need to answer is what is your audience, and what are they using Twitter for. My husband uses Twitter to follow the Howard Stern Show. I have a friend that uses it like an instant messager, to chat with people at work. I have clients that use Twitter to reach out to the press, and I have clients that use Twitter to see what people are talking about. Adam uses it to stay up on industry news and to schmooze. Scoops Kristin uses to say meaningless things and Haris uses it because I told him to. I use it instead of a newspaper, and to show people that I use Twitter (@pmaloney, BTW).
Event marketing, PR, conversation monitoring, entertainment, distraction . . . what do you use twitter for? Or did you give up?
Scoops Here. According to a team of Swiss and Austrailian social scientists, I am an alleged egosurfer…but unlike most who will not admit it, I plead guilty, but with probable cause. Just like in this post by TIME online, I just want to know what’s out there on me. Not to see how cool I am because I can take up a whole page of organic searches, which I cannot do. If anything, it puts me in my place, because there are some other interesting people who share my name out there like Kristin the veterinarian or Kristin the photographer living in Las Vegas.
Scoops is not egosurfing for glory, just curious…leading me to see:
My High School Running Times
My College Running Times
That I am an inactive member of the Norton Chihuahua group
Social Media Profiles
So I stand by my probable cause defense, because it is hard to be a narcissist when your organic searches are no smoking gun.
Well, as of late Twitter and Yahoo have had their share of security issues. According to CNET News, a security hole in OAuth, the open-source protocol that acts as a “valet key” for users’ log-in information, has led Twitter and Yahoo to temporarily pull their support. Due to online security they have decided not to make the hole in security public. So that way if something does happen, we the users will not know about it. Brilliant! Give us your opinions?
Ah, the uproar of social media – even the slightest change to a network will cause huge commotion! We all remember Facebook’s attempt to change its privacy rules. Facebook users came back with a gabillion (is that a word?) negative responses to this change. Today’s victim? LinkedIn. They actually went a step further than Facebook and didn’t bother to inform its users of the change. Now that is a NO NO. The change was that LinkedIn disabled the group email list download function for group managers. This means that they can no longer send group e-newsletters, nor can a group manager communicate directly with its group members. Due to this change the people have started a Petition Online. You would have figured that they would have learned from other’s mistakes. I guess not.
Kristin Here, and yes I can relate The Boston Marathon to social media. Today, over 26,000 hit the pavement to do an overwhelming 26.2 miles. To get all the updates you can see it on Twitter sponsored by WBZ @bostonmarathon.
That is not even the best part, you can go to the Boston Marathon website and track an individual or team. Since I have been saying once I graduated high school that next year I would do it to no avail, I am happy to see my friends step up to the challenge. I want to give my props to AHolmes who on his first attempt of the Marathon came in 502 and finished at 2:50:59. So all of us busy at work and thinking we have had a long day…we just got schooled.
So I digress…Maybe next year may be my year and I could have my Twitter following root for me.
Happy Patriot’s and Marathon Day!
This video is very succinct and to the point. It answers the million dollar question. What is social media? Enjoy!
Obsessed and enamored with the technology, this individual is always adopting the latest social technologies. This individual is fickle with tools, won’t establish loyalty to websites, may move when they see colonists adopt the tool.
Example: Often experimenting with products in their beta stage, this person will quickly move on to the next tool as fast as adopting the second.
These second generation adopters look for key market or network indicators before adopting a new technology. This person is less enamored with the new technology, and more interested in the value that it provides.
Example: They may trial tools after seeing several people in their network mention or trial the tool, and may adopt after a beta or trial period is over.
Colonists are the mainstream adopters, they are often our parents, non-techies, and the everyday people we meet. They adopt these tools due not because of an internal desire to stay cutting edge, but often because several people around them make it an attractive destination and the they see the utility to the communication. They are not late adopters.