Author: strategisadmin

The Bay State Banner Suspends Publication

the bay state banner

As economic times become increasingly adverse to the success of American businesses, more and more are feeling the burden of having to many bills, and not enough income to continue operations. The Bay State banner, a local paper serving Bostons African American community has officially announced that the Banner will immediately suspend all operations including the print and publication of their weekly paper. Although it is unclear as to how long this suspension will stay in effect, the banners Publisher Mel Miller stated that the Banner does intend on reinstating their weekly issue, once their financial situation permits.

Full story here

Part-Two of Twitter Faux Pas:Scoops Top 5 local companies with Questionable Twitters

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Scoops Here. To supplement the Twitter Faux Pas I mentioned yesterday. I thought I would give some of my examples of local companies in New England with some questionable Twitters themselves.

1. http://twitter.com/TJXCo – with only 37 followers there is not much to see here. Although Twitter is a great tool for recruitment such as with clients such as @CareOneCareers and @HealthbridgeMGT, I would think that a retail-oriented company would have more things to Twitter about than Assistant Store Manager position. I love me some great deals at HomeGoods…let me hear it!

2.  http://twitter.com/genzymecorp – Cricket, Cricket, Cricket…other than the 28 followers this top 100 Best of Massachusetts business has yet to say a word.

3. http://twitter.com/idefender – This particular one hits close to home for Scoops. Before becoming the social media guru you see here, I was a Marketing Coordinator, for yes, a local cybersecurity company. Not to mention that it only has one follower, but when I went to show it some love I received the message “Sorry, the account you were headed to has been suspended due to strange activity. Mosey along now, nothing to see here.” —Ouch

4. http://twitter.com/CapeCod_Storage – A storage company will only have one Tweet to their repository. Shocking.

5. http://twitter.com/modellssports & http://twitter.com/modells – nothing better than one inactive Twitter account but than to have two inactive Twitter accounts! With a combined total of 7 followers it looks like both are going nowhere fast.

So there it was, my top local Twitter offenders. I do want to give some props to come local Twitter stars such as @DunkinDonuts, @Reebok, @EMCsoftware, @RaytheonCompany to name a few.

Et Fin.

Twitter Faux Pas–Business Style!

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Scoops Here.

So your company is ready to get on Twitter…FANTASTIC! Now of course you want to do it right, so you go on looking at another company’s page for best practices. That is all well and good…unless you start to mimic what I will term–Twitter offenders! I stumbled upon a great blog post discussing some Twitter Faux Pas. Rupal Parekh did a great job highlighting some bad Twitter offenders. Whether your company is small or large you can still have an awful Twitter strategy.

One great example is when a few months ago Volvo secured an ad-placement deal with YouTube to promote the Twitter feed for its XC60 model (@VolvoXC60). But the agency that created the innovative rich-media ad for Volvo, Havas’ Euro RSCG, has an account (@Euro_RSCG) that’s never been used.

Even worse, having a company that has a working Twitter account but it is maintained half-heartedly. Case in point from Parekh: Digital shop Publicis Modem, London (@PublicisModemUK), declares in its bio that it is “one of the world’s leading digital agencies operating in 36 countries,” yet its tweets are sloppy, riddled with grammatical errors and say things such as “2 hours to work…not that fun.”

Moral of the story here is if you are a company and want to get on Twitter, then make sure to get a plan together and think things through, most of all make sure have something worth talking about!

 

 

Fin.

Diminishing the Myths

Mythbusters social media

For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be. Perceptions and misconceptions of social media and social media marketing are starting to become recurring trends from new prospects and clients alike.

Understand that many of the Myths floating around about the drawbacks of social media, are just that.

Here are 10 of the most common misconceptions people share about social media:

1. Social media is cheap, if not free.
The reality is, true – most social media tools are free. However, integrating these tools into a corporate marketing program requires skill, and whats even more valuable, time. Just like in PR, you pay for the time and expertise of staff to brand, promote, and develop quality content.

2. Anyone can do it.
A successful social media campaign integrates social media into the many elements of marketing, including advertising, digital, and PR. Opinion and theory are no match for experience, and the best social media marketers now have more than 10 years of experience incorporating interactivity, blogs, forums, user-generated content, and contests into online marketing.

3.There is no measurable ROI of Social Media.
While this is topic is still a debate among the social media community and marketers – You can use a variety of methods to track ROI including mentions on blogs and in media; comments on the content; real-time blog advertising results, and click-throughs to your company Web site. Additionally, you can get very precise statistics from a variety of sites, including Google Trends, Twitter search, Google Analytics, BackType, and Compete.

4. Social Media is for Tweens, Teens, and Twenty-Somethings.
False. Contrary to the perception that social media is for the “kids”, older demographics are evolving into this space rapidly. Take a look at this past year – LinkedIn made a storm through corporate America, niche networking sites like mashable.com have exploded, and according to BusinessWeek, Facebook’s 35-and-up crowd now accounts for more than 41 percent of all Facebook visitors.

5. You can do it all in-house.
Wrong! You need strategy, contacts, tools, and experience—a combination not generally found in in-house teams, who often reinvent the wheel or use the wrong tools. It is rare indeed to find an in-house team that can not only conceive and execute a social media campaign but also drive traffic to it with effective e-mail segmentation, search optimization, blogger outreach, blog advertising, Google ads, and more.

6. If you do something great, people will find it.
Quite simply, that never was true. Until you can drive traffic to your social media effort, you’ve got a tree falling in the forest, heard only by those standing nearby. A great number of tools can drive traffic, including StumbleUpon, Digg, and Twitter, but nothing works better than word of mouse—one friend telling another, “Hey look at this!”

7. “Social media isn’t really work.”
Merely throwing up a blog isn’t going to get you traffic and merely writing about things that pop into your head isn’t likely going to make you an authority on anything. Regardless of what the common attitude is, it takes work to get results. (Wink Wink Strategis.)

8. Social Media is a Fad.
This past year, the popularity of social media has been everywhere – resulting in a “buzz” that many marketers are remaining skeptical about . In fact, many are hesitating to expend resources or budgets in what appears to be another fad. But yet, social media is obviously more than this, when it is understood. It is a fundamental shift in communication – it isn’t just new “tools”, but new ways of networking, communicating, organizing, and living. It is becoming intertwined in lifestyles – which means it is here to stay.

9. Social networking will replace networking.
As my new Twitter friend Peter Shankman put it, “Social networking is not going to replace networking. Only complement it.” If you want to be a successful networker in your business and personal life – you must use the two together.

10. We can create a Viral Campaign for you – Now! Sure, sometimes a social media campaign can produce substantial and measurable results quickly. Tweets can be used to drive traffic to articles, Web sites, contests, videos, and so on—if people already care about your brand, or if you have a truly original idea that people will want to share with their followers. Ultimately, a solid social media Campaign takes time to make a substantial ‘splash’ in the social media pool. A good sign of a social media campaign is steady progress. The campaign may not launch with astronomical results but that doesn’t mean it wont end up being extremely successful. It may just need time!

For the full stories click here:

http://www.businessweek.com/technology/content/feb2009/tc20090218_335887.htm

http://www.ignitesocialmedia.com/busting-the-10-most-common-social-media-myths/

Is it time for a ‘Chief Social Media Officer’?

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A Chief Social Media Officer or CSMO role might appear to some as being superfluous to an organization. Do you really need social media reporting directly into the CEO? Perhaps not. Is this just a way for those snake oil social media people to make themselves feel more important? I don’t think so.

Yet and Still, for some organizations that truly put an emphasis on the power and implementation of social media, a CSMO might prove useful. Having a C-Level executive heading an organizations social media endeavor (or any endevor for that matter) enables  the department to exert visibility and communication from top to bottom and across the organization.

But the question is, which organizations would need a Chief Social Media Officer?

I think the answer is, it depends. Most small organizations would probably not need a CSMO because ofter the level of C-Level execs is slim to none. On the other hand, most very large organizations probably wouldn’t need a social media big cheese reporting directly to the Big, big cheese. That said, I think some small to medium sized businesses, especially (but not limited to) organizations that put a premium on the implementation of strategic marketing campaigns could find a CSMO essential to there marketing success.

Observantly, I can say that the sher fact that organizations are even considering creating positions such as CSMO says a lot about the potential weight social media is building in today and tomorrows business world.

So my question to the readers is, is it time for a Chief Social Media Officer?

What do you think? Could your organization find a CSMO or similar position useful to its future success?

Military Discovers Power of Facebook & Twitter

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You don’t often hear a three-star general using the word “friend” as a verb. But for Lt. Gen. Benjamin Freakley and other Army brass, a new era has brought a new language — and new tools like online social networks Twitter and Facebook. The US Armed Forces have begun to realize the amazing potential for seeking out young recruits and spreading the military’s message that social networking sites have to offer. Lt. Gen. Freakley, who heads the Army command that oversees recruiting, says social networking sites offer another way to reach tomorrow’s soldiers. In an interview with Us News and World Report, he cited Facebook as a key component in targeting 18-to 24-year-olds saying “You could friend your recruiter, and then he could talk to your friends. ” Even Gen. Raymond Odierno, the top U.S. commander in Iraq, has a new Facebook page to answer questions about the mission in Iraq and spread the word about what the troops are accomplishing there.

The Army isn’t the only branch of the military with Facebook friends or that is being followed on Twitter. The Air Force has also established a Facebook page, Twitter feeds and a blog, while the Marine Corps is using various networking sites mainly for recruiting purposes. The Navy is “experimenting” with several forms of online media, and some of its commands are using Twitter, a spokesman said. Even the Coast Guard commandant regularly updates his Facebook status while traveling.

The Army has also added to its Web site video games, a virtual recruiter and clips that answer commonly asked questions about life in uniform.

Showing off the videos during his interview at his office at Fort Monroe, Freakley said some of the questions were surprising: Can I have a dog in the Army? Can I buy a truck in the Army? Can I be married in the Army? Even so, the Army, Freakley said, wants to answer those questions.

Earlier this year, the Army established an online and social media division within its public affairs office. The division’s director, Lt. Col. Kevin Arata, said the search is on every day to find new avenues online to reach not only soldiers, but their families and the general public.

“We know that’s where they are, and we need to go to them,” a powerful statement coming from Arata that truly shows the authenticity of this social media phenomena.

The Army recently launched its own Facebook page, which contains much the same information as its official Web site. The army states that their goal is to keep the page an open form and that moderation is conducted in a effort to keep the page family friendly.

The Coast Guard also maintains a presence online.

Adm. Thad Allen, Coast Guard commandant, routinely updates his Facebook status from his cell phone while traveling. He also posts video blogs from overseas, said a spokesman, Lt. Tony Migliorini.

The services’ presence beyond their Web sites represents what Arata called a “culture shift.”

“I’m sure there was the same pushback years ago when somebody invented the telephone. ‘Ooh, you can’t talk there because somebody might hear you.’ Well, that’s the whole point. We want people to hear us.”

In short, the US military, like thousands of other organizations around the world, gets it! Social Media works.

Google to index tweets real-time

It’s time to step-up your Twitter presence. The world on the street is that in a short period of time Google will start indexing Tweets and other real-time web data. Staying relevant and active will be the flavor of the day. This will also catapult the success of Twitter to even higher levels.

And you thought it wouldn’t get any better… You probably did.

Social Media Personal Training

This morning I spoke to a group of business professionals in Duxbury, MA about social media and the importance of having an online presence. This is a topic I am very passionate about and have been speaking about this topic all over New England lately. As I meet more and more people interested in social media a common concern keeps coming up -Time.

I hear “I don’t have the time for social networking,” “I’m too busy for this stuff,” “I’ve got a business to run, I can’t be playing on the internet all day,” “Blogging takes effort and too much time,” “Oh my goodness this guy is so boring, isn’t it time to go yet?”(geez I hope not – but I think you get my point.)

My response is this: Yes. Social media is not free – it does take time. So either find the time or hire the time. Most people like to opt for find the time – especially at first.

So I write this post to offer a solution – (cue theme music) Introducing…

ADAM CUPPLES——–SOCIAL MEDIA TRAINER

Offering real solutions to any business person wanting to get involved with Social Media but can’t find the time.

Here’s how to get started!

  1. Email acupples@strategisadv.com and tell me you want in on my “bootcamp”
  2. Pick one Social Media concept (LinkedIn, Facebook, Twitter, blogging, social media monitoring etc.) you want to get started using.
  3. We’ll talk. I’ll get to understand your social media goals and I’ll set up a specialized, targeted system for you.
  4. You’ll start a 4 week social media personal training bootcamp. You tell me, phone calls, emails or messages on your Facebook wall – however you want to do it, I’ll be there, virtually shouting social media exercises at you (Monday 9:00-9:20am answer a LinkedIn question! Tuesday 8:45-9:00am read Q&A in the Hospitality section etc.)
  5. I will make sure you are getting this done. No excuses, No complaining. Or else!

No membership fees. No monthly dues. Just you, me and your computer. Oh and one more thing–YOUR TIME!!!

The New York Times wants out of the Bay State

Scoops Here. It is no surprise to us now that the New York Times wants nothing left to do with the Boston Globe, but talks are now circling around the Worcester Telegram. The Times Company bought the Telegram in 2000 and are now looking to ride itself of yet another Bay State paper. What’s up with that!

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What is up is that in  April, the Telegram’s parent company reported a first-quarter loss of $74.5 million. Executives by then already forseeing grim results for the second quarter that ends next week.

Why such bleak circumstances? Same ole, same ole…declining advertising dollars.

Good for the Telegram is their online presence @ telegram.com. In a March ABC report, the Web site had 629,704 unique visitors that month. Page views for the same month were more than 9 million.

 

Check out the full story for more information.

Realtors, Home Buying and Social Media

On Thursday, Pam and I had the chance to speak to RE/MAX Paramount about Social Media and your web presence. What a great group! They had great questions and, were eager to share their success stories, and even poked fun at me regarding the general theme found in my spam box (cough…John Shea)

On our way back to the office we talked about how house hunting as changed over the past ten years. Here is our top 5. We call it “In the Year 2000” (Thanks Conan)

1.In the year 2000: Get the Sunday paper, sit down with the coffee and highlighter and plan your open house attack for the day

Now: Still got your coffee but at the computer playing on HotPadz and Trulia.

2. In the year 2000: For information on a house you probably saw one wide lens picture and a Tweet-sized description.

Now: Do a 360 Virtual Tour of a house in your pjs.

3. In the year 2000: Realtors would bake cookies and treats and serve them up at the open houses to make it smell like home.

Now: They skip the cookies and ask you for your email address so they can inundate your inbox on a daily-basis.

4. In the year 2000:  The only thing you knew about a realtor was their mugshot…whoops I mean headshot in the newspaper

Now: Thanks to Social Networking you can see everything from what they ate for breakfast to YouTube videos of their kids playing baseball.

5. In the year 2000: You had one phone number (hopefully a cell) to reach your realtor. If they weren’t there you are both out of luck.

Now: You have the office number, cell number, three email addresses, husband/wives cell phone, home address, Twitter feed, Facebook profile – you name it they will give it to you (since they’ve all bought stock in Blackberries apparently – and what? no iPhones?). If you can’t find your realtor, you didn’t try hard enough.

What did we miss?