Author: strategisadmin

What’s Your Twitter Mojo?

concierge tweet

Scoops Here.

Ever thought want kind of Twitter Mojo you have? Look no further Yahoo put out the socialmedialites of the world a tool today that tells you what kind of Twitter user you are based on of your Tweet content. In order to find out what Twitterer you are, Yahoo uses a secret algorithm to give you your sweet dose of Twitter mojo.

The site is called Know Your Mojo, and go figure it is a promo to help generate buzz for the new Yahoo Homepage. When get your mojo, you receive ideas for new content to add to a personalized Yahoo homepage.

Here come the Mojo Categories:

Headliner – You’re the star of the Twitterverse, have tons of followers, and have retweets the likes of Ashton Kutcher and Perez Hilton

Crowd Pleaser – You use lots of hashtags and are in on all the hot conversations

Cheerleader – Retweeting is how you roll

B.F.F. – Your volume of @replies makes you everybody’s best bud

Party Animal – With so many followers, you’re the life of the party

Private Eye – Like any good investigator, you’re following a boatload of people

Concierge – You live for links and sending people to the best stuff

Word Whiz – You’re a natural wordsmith and make the most of your 140 characters

Lone Wolf – You’re more of a low-profile type (some might even accuse you of lurking)

Name Dropper – You use lots of @names when you tweet

Matchmaker – You pass along lots of URLs to make sure everyone’s connected

Wall Flower – You don’t tweet much but you’re still in on the party

Novelist – You have a lot to say and tweet with a lot of characters to prove it

Shadow – You follow lots of people like a good shadow would

Scenester – If there’s a hashtag conversation happening, you’re there

Tweethead – Your high number of retweets shows you like to spread the good stuff

Yours Truly is a Concierge. I think that my mojo category fits me well, Scoops is here to provide you with the best of the social media updates and often times the best of useless but completely important information. That’s what I’m here for, here to please the people.

Facebook’s Search Toolbar Gets More Muscle

FB search tab

As Facebook balloons to over 250 million users, many voice their appreciation for Facebook’s small social network feel.  Unlike its so-last-year counterpart, MySpace, Facebook has successfully maintained a very personal feel, finding hundreds of ways to link the most relevant people, in the most relevant ways.

Even so, because Facebook has so many interesting people, useful content, and relevant apps available, many users would appreciate a broader search option that would enable the to quickly search ALL of Facebook’s content. Thus, Face says: “your wish is my command”. And so it is. Facebook has now announced that it will soon make the change allowing users to search the entire site, not to mention, do new things like share status updates with everyone, rather than just confirmed friends.

Expect to see these changes in full effect some time within the next two months.

Facebook – Short & Sweet


So Facebook has ‘accidentally’ disclosed that it has plans for a new site, dubbed Facebook lite. Unlike the current Facebook site, Facebook lite offers users a simplified, no-frills Facebook experience – eerily similar to Twitter, Facebooks biggest competitor.

But Facebook claims that its new chip-off-the-old-block is merely the manifestation of a solution to many worldwide users’ biggest problem with Facebook. Bandwidth. Because of the news sites nature, Facebook says load times are much quicker, even on machines running slower than broadband speeds, and much of the unneeded content typically see on a given Facebook page is conveniently absent.

The interesting thing is, this new site was releases, get this, on accident! Thats right, the message was sent out to select international Facebook users before the company had initially planed. Even so, I think it may have just been Facebook’way of saying “look, we wont be the next Myspace – we see you twitter, but we are just over the horizon – not going anywhere”!

The In-Office Appointment v. The Coffeeshop

I need to credit Becky Dowd from Kirkland Albrecht & Fredrickson, P.C. for this post because after our meeting last week (over a cup of coffee) it got me thinking about the difference of meeting people in the office and over a cup of coffee.

1. The Menu

At your office: The water bubbler. Stale Coffee. No food except the crappy munchkins I brought you because they are a safe bet when you are unsure how many people are going to want something to eat. But I’m not eating them anyway because that is not the proper meeting etiquette (by the way, folks – if an agency or media rep comes to your office and brings food – don’t hoard them – – eat them – share them  – share them with the guy that brought them J )

At the coffeeshop: Providing we chose a decent establishment (sorry to keep knocking D&Ds): Choice of beverage: water, juice, coffee, soda etc. Eating is an activity in which all parties can participate. And sharing – I’m a big fan of sharing my food – “here try a piece of mine –  it’s great”

2. The Atmosphere

At your office: Conference room at a huge table or in a small office with a person sitting behind the desk – either one can get a bit stuffy.

At the coffeeshop: Oooh, again we’re banking on choosing a proper coffeeshop  – there will be big comfortable chairs, or cozy table set ups, sometimes even the option to sit outside –  everyone is usually happy (quite possibly because you are not in an office).

3. The Conversation

At your office: Serious, rehersed. Strategic. Forced. I open with an obvious observation – (Wow –  I love the color of your walls!) I tell you about my company, you tell me about yours. There is an exchange of questions. I try to crack a few jokes, but I don’t give it my all because I’d hate for you to get in trouble for laughing too loudly  – you get the point.

At the coffeeshop: Relaxed. Not scripted. We share some funny stories about always getting the wrong order at that other coffeeshop (I’m not going to apologize this time) – and we get know each others companies, informally, discuss some real world marketing pain points without worrying about being overheard.

 4. The Ideas:

At your office: Since the conversation never really takes off, the ideas never really get going.

At the coffeeshop: Ideas are bouncing off the walls (or cars if you’re outside).

5. The Easy Way Out:

At your office:  Your stuck! Your in the office so there is no escape if it’s not going well. All of your calls are being held because everyone knows your in a meeting and you feel rude since you invited the person if you say you have to go after 5 minutes.

At the coffeeshop: Plenty of “excuses” to call the meeting short (Sidenote— If you are someone who has met me for coffee – I have never had to use any of these). My favorite? #1 Drinking your coffee fast. Afterall, when the coffee’s gone the meeting is over.  #2 The phone call /email / text on the iPhone/Blackberry is a horrible emergency and you need to get to office – stat!

Overall, since meeting with people outside the office not only have the meetings been productive but I have gotten to know more people on a different level that I feel helps in a working relationship.

 If you want to join me for a cup of coffee let me know – I’ll buy.

Wanted: New Internet Homepage

Wanted: New Internet Homepage

For years my browser’s homepage has been Well not any more after reading this article The Boston Globe will soon begin charging for its website, publisher P. Steven Ainsley told the paper’s union bosses.

What will I do? Where will I find my news? (insert sarcasm here)

I used to get my “Breaking News” from but for months I’ve been staying “in the know” from Twitter (and as everyone knows Twitterers know everything first. They even knew about Jeff Goldblum death before Jeff Goldblum did).

Actually maybe the Globe is onto something here. Post your comments if you are not willing to pay for this blog. Your silence will indicate your willingness to fork over your credit card number (I take all major CCs).

 So I guess I’ll be looking for a new homepage soon. Any recommendations?

Teens Don’t Tweet


This is a topic that has been in rotation for quite a while now. And you know what, I think it’s kinda true. I’ll be honest, I’m 19, an avid Facebook user, college student, middle-class background, and yet, Twitter doesn’t enthrall me – or even marginally retain my attention. And the thing is, I’m not the only one. You see, I love Facebook – for more reasons than one. Yes, Facebook is a wonderfully powerful networking tool. I’ve met more people from my own school on Facebook than walking to class. And yes, Facebook is a wonderful way to stay in touch with everyone – family, friends, Co-workers. But aside from Facebook’s generic selling points, I love it simply because of the people. For a 19 y/o undergrad student, I’d say my life is modestly interesting. Even so, the conversation surrounding my Facebook page is enough to write a sitcom over. That’s why I love Facebook. One the bus, at the office, walking from one lecture to the next, Facebook always has something interesting to tune in on. I just don’t find that with Twitter. Maybe it’s because I have less than 60 Followers and limited number of friends who take a corpulent interest in Twitter, but to me, Twitter is so blahh. It’s nice to know what people are doing, and why Kim from work (and her cat) is going vegan, but where’s the substance. For example, since Facebook redesigned its dashboard, it offers a section know as highlights, where you can see some of the bigger, more relevant changes that have occurred on your friends pages. For example, this past 4th of July, I had to work and missed out on the family Gathering at my uncles – until I checked my Facebook that is! Well…not quite, but you get the point. I got to see a bunch of pictures from the event and because my uncle tagged my family, I was able to follow the link back to an aunts page, an aunt that I hadn’t seen in years.

Last time I checked, Twitter doesn’t have any cool little quarks. It’s a Wall – that’s it. I guess Avid Twitterers are operation out of the “less is more” mentality. This is America! Less has NEVER been more. We want choices, options, and…more choices – enough so that we have so many that we can’t pick.

I’ve asked some of my friends if they Twitter. Most either love it or hate it. They either love its simplicity, or more often, hate its lack of features.

It’s all perception and mentality. I like Facebook for all its worth. Even when you have no clear cut reason to visit Facebook, it always has something funny, interesting, or at the very least, engaging to offer. Twitter, Idk – not so much.

So why are more 25+ plus users catching on to the Twitter revolution? I think it has to do with the learning curve. Older users didn’t grow up around the technological sophistication that the younger of us have. Therefore, understandably, they may not catch on to the idea of complex social networking, and it’s ins and outs as quick. But Twitter, they can get. It’s easy, it’s simple, and your really can’t mess any thing up. You follow. Get followed. Post tweets. And receive replies. Simple enough. And that’s the key phrase….”Simple enough” – for anyone to use. Not just the Social Media savvy.

But for the more technologically enlightened, those of use more accustomed to the Bentley’s of Social Media, why would we switch to a Prius just to follow the masses? I like my heated and cooled nubuck seats – I can give up push start and a half electric engine that can’t move out of its own way.

That’s my take on why Twitter’s grown is more attributed to 25+ users rather thank teens. What do you guys think?

IE6 No More?


The campaign asks sites to include code that detects IE6 visitors and encourages them to upgrade to Firefox, IE8, or Google Chrome. On Tuesday the movement composed of around a dozen sites, today that number exceeds 70 participants.

The sites jumping on board are by no means insignificant: they include established internet startups, consulting firms and (of course) design blogs. As the sites creator, David Rusenko,stated on Tuesday, that the aim is to target both personal users who are behind the times and put pressure on corporate IT departments. Ultimately the aim of this campaign is to try and push the outdated IE6 out for new, more compatible browsers.

Google Buys Web Video Software Firm


Google, on Wednesday, anounced that it has agreed to buy On2 Technologies, which sells video compression software, in a stock deal valued at about $106 million. The per-share price was 57 percent above On2’s closing stock price on Tuesday, and On2’s shares soared on the news.

Similar to Google’s 2006 acquisition of YouTube at a reported $1.6 Billion, the deal with give Google a much needed pull in the world of online videos. Even so, Many question the ROI and justification of Google’s purchase of not only On2, but YouTube alike.

FledgeWing – the LinkedIn For College Students


No ambitious young person wants to wait until graduation to start working on projects, developing ideas, and building teams. As a case in point, consider how many success stories from the dotcom and Web 2.0 eras have begun with brilliant twenty-somethings dropping out of college to pursue their passions.

Speaking directly to this concern (or phenomenon, depending on your perspective), two students at the New York University Stern School of Business and a former MySpace IT director have started FledgeWing, a new social network that aims to connect aspiring student entrepreneurs with one another as well as with mentors, investors, and industry professionals.

My personal opinion is that FledgeWing is prospering because of its unique student to mentor structure. When an individual signs up for Fledgewing, he or she must identify as either a student or mentor for one of the 175 supported universities.

On the other hand, although FledgeWing developers are on the right track, I think supporting only 175 universities may prove to limit the potential that this innovative niche in the social networking work.