Author: strategisadmin

Is it what you say…or where you say it?

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I’m sure you all know by now the controversy surrounding the recent emotional outbursts of  Kanye West and Serena Williams.  Not to mention South Carolina Congressman Joe Wilson, and the ever lovely fits of rage from no-named reality-tv stars.  I guess that’s why VH1 and MTV aren’t so much about music videos anymore as they are about reality dramas. As bizarre as this may sound, people love drama. They love the chaos, the comedy, and the tragedy.  However, I wonder how much of so-called “reality television” is actually real.

When the camera zooms in to catch a furious athlete on the brink of a breakdown…that’s real. When a politician erupts with a quick-temper at an inappropriate time…that’s real. When a music mogul gives his two-cents without thinking…now that’s real.  This type of unscripted reality may seem few and far between, but when it happens, you can believe that there is a camera to catch it and a blogger to post it.

Remember the days before social media, where you could do and say what you felt without the consequence of becoming the next YouTube star or Internet sensation? Those days are long gone, and you better think twice before calling your boss that 4-letter word or picking your nose in public. Social media and social networking sites like YouTube, Facebook, Twitter, etc, are growing at an enormous rate.  People aren’t afraid to put you, and your business out there; the media especially.

So why is it that these superstars know the potential consequence of bad PR, yet they still don’t take the time for that deep breath or second thought? Could it be that celebrities are really human like the rest of us? Or have we just found the right vehicle to expose their true personalities? Either way, it’s always entertaining.

Sorry Google Fans…5 Reasons to Switch to Bing!

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Scoops and Devil’s Advocate Here.

For the sake of neutrality and fairness. I will have to put my love for Google aside and discuss the reasons why many are taking the plunge with Bing. This is not all too surprising see that  Nielsen reports shows that it currently holds 10.7% of the search market (to Google’s 65%), but its month-over-month growth is 22%, which is not too shabby if I say so myself.

Microsoft has been dedicating a lot of money to Bing’s advertising and its features, according to Jennifer Van Grove they have paid off in the following ways. Below are her top 5 reason to say Sayonara to Google and pick up Bing:

1. Travel Insights: Bing’s Travel offering is a great fit for two reasons: farecast technology and airfare deals. The farecast technology works to help identify trends in flight prices. Bing also offers top cheat flight deals, record low airline tickets, last minute deals, and weekend or family appropriate options. This is perfect for those “I really need a vacation” moments.

2. Putting Cash Back Into Your Wallet: The Bing Cashback program (formerly Live Search Cashback) has been a rewarding venture for both Microsoft and searchers who benefit from bonus dollars. This program relies on the basic premise  that if you start your product/service quest on Bing, you can benefit when you go on to purchase–some give up tp 30% of the purchase price back which can help towards a new pair of your favorite jeans or those boots you just have to have!

3. Visual Search: this US-only option is one that definately sets Bing apart. The alternative user interface to search lets you conduct your search with not from text, but start with one of their pre-fabricated image galleries. This works well for those “I swear I know that guy from somewhere” kinda moments.

4. BingTweets: This is not just trend topics people! The dual search product combines the power of real-time Twitter search with Bing search results to give you a better perspective as you search. Of course, searches don’t have to be limited to trending topics so search like business as usual!

5. Enhanced Search: Bing’s search result pages have some added features. Two features that improve the search experience are the inline enhanced view options and preview windows for results.

The preview helps a searcher filter out the irrelevant noise quickly. Each search there is a small orange dot next to an individual result. When you mouse over it to view a “More on this page” preview of content, which saves you time not looking at the worng pages.

Another great feature is the “Enchanced view” option. It can be found underneath Wikipedia results and you can click it to view Wikipedia content without leaving Bing!

So there you have it some intriguing reasons to give Google the boot. I love these features, but sorry to say I am not sold yet. However, I can always applaude great innovation and search friendly options any day.

So always keep an open mind socialmedialites!

More with less…

More with less is the war cry of most Marketing professionals today. In today’s tight economic times marketing budgets are stressed to the max. If lucky your budget has stayed flat, but in most cases they have been slashed. And on top of doing more with less we are also charged with understanding the effectiveness of each dollar spent. The answer to the cry is Social Media! Social has propelled our clients marketing campaigns with great success. Social has also helped propel Strategis in tight economic times also.

Socialnomics

I wanted to do a blog post about this but it says so much on it’s own. please check it out…

from http://socialnomics.net/

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Good News!

This is our 3rd time making the Inc. 5000 list of fastest-growing private companies in the country. This year we’re number 3747. The Inc. 5000 is an extension of their more well-known Inc. 500 list, Inc. Magazine’s exclusive listing of the top 500 growth companies in America. This year we’ve also charted at #47 on the locally prestigious Boston Business Journal’s Pacesetter’s list. This is Strategis’ second appearance on this list. Inc Logo

We attribute our growth, especially in these tough economic times, to our insight, our strategic savvy, and our really, really smart team.

Also, we’d like to introduce you all to Angela Belanger. Angela joins the really, really smart Strategis team as an account manager.

Top five things you need to know about Angela:

1. Angela comes to Strategis with a comprehensive  wide background in B2B and B2C experience in account management and strategy

2. She is a softball playing, marathon running, kayaking, mountain biking, outdoor enthusiast.

3. She could eat pizza every single day, any topping.

4. Like most of the Strategis staff (not me included) she is addicted to reality television.

5. She was born and raised in Poland Springs, ME. Yup, where the water comes from.

Using Social Media to Remember 9/11

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Serious Scoops Here.

Today we remember an event 8 years ago that rocked the core of American tradition and principle. As many before us, we have used traditional forms of media as a way to reflect and remember how this day changed our country forever. As untraditional as social media is, it offers an easily accessible global outlet to share their memories, grief, anger, frustrations, and pain. Social media sites are now becoming a gathering for those who are reflecting. Whether it is looking at 9-11 conversation hashtags on Twitter or viewing President Obama’s speech at the Pentagon today, there are many ways to show your sadness and empathy for the victims and families of thsi tragedy.

To view more please visit: http://mashable.com/2009/09/11/september-11/

NFL Blacked Out – What?

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Why do all the suits and ties behind NFL always try to find a way to make a buck and ruin the game for the rest of us. I am not sure if you have heard the latest but here it is. “…if a home game has not been sold out within 72 hours of its start time, the game cannot be televised locally…” Really? As it is the economy has taken its toll on everyone, but why would you take out one of the few things that we all look forward to?

So the NFL jumped onto all of the complaints and said “they will be offering delayed replays (after midnight) of blackout games to viewers for free via NFL.com.” Well I will definitely not stay up and watch that, and by the time tomorrow comes around ESPN will give me all I need to know anyways.

Facebook Makes You Smarter, So Twitter Makes You Dumber?!

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Scoops Here.

I guess parsing out my time in favor of Facebook will do me well according to psychologist Dr Tracy Alloway from the University of Stirling in Scotland. Apparently using Facebook makes you smaaaat (that was connoting the Boston accent if you did not pick up on that), and using Twitter destoys a few brain cells. I can only see the PSA now–“Keep Your Brain Healty. Don’t use Twitter.”

Ok let’s not get too serious about this—Dr. Alloway has developed a working memory training program for slow-learning children aged 11 to 14 at a school in Durham, and she found out that Facebook did wonders for working memory, improving the kids’ IQ scores, while YouTube and Twitter’s steady stream of information was not healthy for working memory. Playing video games, especially those that involve planning and strategy, were also beneficial.

Not to burst your bubble and banning your kids from Twitter. Without going into the benefits of training working memory for improving your IQ results, Facebook and Twitter are hard to compare. We know Facebook is more interactive whereas Twitter is just a steady stream of information that one is often to forget over-time.

My solution is to give some love to all of the SM platforms so you are not draining yourself all on one and it keeps your mind on its toes!

Why viral social media makes me want to punch things

I could probably end my post right here.

Who hasn’t seen this yet. My boss emailed it to me. I saw it 9 times in one hour on Twitter. Then 2 of my friends posted it to Facebook. The next day my husband told me about it, 3 more friends posted it to Facebook.

I wanted to throw up on so many levels.

This is what viral does.

At the same time – it takes a bunch of stupid poodles to accomplish this.

Yesterday I came across a new “social media agency’s” website that promised clients they could make you and your brand go “viral.” Again, I wanted to throw up.

We all know things that have gone viral. This and this. It takes a certain something. A certain creativity at a certain time, during a particular moon. The point is, if it’s not stupid poodles at the end of August – I’m not going to promise you anything.

To much research stating the obvious…

Over the last several months we have read well over 100 whitepapers, blog posts and articles all eventually coming to one conclusion. Social Networking/Social Networks are not a fad and are here to stay. News Alert!!! We have to steer the conversation in the direction of what our Social Networks might look like in a few years or how we will engage with them in the future. All we are saying is it is far too easy to comment on the obvious. Stay tuned for our predictions and watch out Nostradamus.