Author: strategisadmin

Losing… : < (

There is nothing we hate worse than losing. (Ok, maybe not getting the opportunity to fairly compete when you are well suited to do so.) Reason being we only compete when we have at least a 70% chance of winning.

We understand losing is a part of life and especially in our industry, but why give in to it. Accepting defeat shows a lack of urgency and drive. Its ok, we will get the next one. Despising it shows grit, determination and a we’re good even though you might not think so attitude. Your loss not ours.

So what does this have to do with Social Communications? A Social Communications Platform that is well thought out and executed can significantly help stave off the no thank you. It will allow you to frame a conversation that will highlight your strengths and minimize your weakness. It will place you in a position of being a thought leader not a thought follower. More importantly it gives you the tools to gage how competitive you actually are.

Turn your hate into love. Love of Social Communications.

Bored? Goby Search….


Scoops Here.

Bored today? Inspired to learn about something new? Your prayers have been answered with Goby. Not just known for having the cutest dag gone fish out there, it is highlighted in Mashable’s Spark of Genius series, which highlights unique startups.

So here is the skinny on Goby…it is a search engine focused on exploring new things to do with your free time, from taking a unique vacation to a great idea for something to do on the weekend.

Goby is a highly intuitive way to find activities within your city or where you plan on going. Just select the type of activity you are interested in, enter in your city, and select a timeframe and Goby comes back with your options.

Not only is it easy to use, Goby is pretty comprehensive in which it searches multiple event databases (including Eventful and Yahoo!’s Upcoming) so you get plenty of results to fill your taste for adventure.

For things like music or performing arts, you can choose sub-categories, like music genre or dance. You can also define the radius of your results by entering in a custom address or zip code. Goby also searches things like hotels, hostels, and vacation homes, which make it a nice option for either the would-be-traveler on a budget or anyone looking to spend time in a particular location. 

 So go on and visit Goby!

Facebook—Should Clients/Potential Clients be my Friend?

Adam here:

Over the past year I have had the opportunity to speak to people about Social Media: some excited about the advantages, others pondering the disadvantages, and most apprehensive about taking the step.

One question I get every time is “Do you let clients and potential clients see all your personal info and pics on your Facebook profile?”

Without hesitation I say (scream) YES!!!!!

 My email signature has the Facebook, LinkedIn and Twitter icons so you can join me at any/all of these social networking sites. I am an open book. These sites/tools are meant to encourage conversation. I want people to see the “out of office” me AND the “shirt and tie” side.

 Obviously clients look first for your ability and track record, but a personal connection never hurts — it only helps. Whether it’s having a favorite sports team in common or bitter rivals, liking the same TV shows or movies, having kids the same age, or growing up in the same area — this connection will improve your relationship and/or understanding of your clients’ professional needs.

 Whether you’re uncertain, nervous, or excited about expanding your online presence, jump in and if you are looking for a friend to get started look me up.

How Do Your ReTweets Spread?

Scoops Here.

Have you ever retweeted a story  and thought..where does it go? and is who else has caught on? Well, TweetMeme has proved to be a powerful tool for online publishers. TweeMeme already has analytics tools and packages, but they have also decided to delve into a complementary tool to their existing offering for deep insight into Twitter retweets.

Titled TweetMeme Analytics, the new reporting features are housed within the My TweetMeme portion of the site, and they’re ideal for publishers already using the TweetMeme buttons.


TweetMeme Analytics offers insight into your retweeted stories, with a high-level dashboard view, and deeper data on all tweets, retweets, clicks, domains, users, and locations. It’s much like Google Analytics, but with a very narrow focus on Twitter data, which could prove key to measuring social media ROI or understanding how and why stories perform well.

The reports  can be exported to CSV, and optionally select to generate future reports. The TweetMeme Analytics service comes with limited access during a free 30 day trial and is designed to get you to upgrade to a $50/mo per domain package, or unlimited access at an undisclosed price.

I will be a Follower of McDonald’s on Twitter…

I am probably the only true fan of McDonald’s in the office. Making my daily morning trip for hotcakes and sausage. Grabbing a double cheeseburger without the cheese on my way to an appointment. Now starting on Monday I will be able to follow my favorite quick service brand on Twitter. Always careful with their brand message it has taken McDonald’s some time to migrate to Twitter. Now I’ll never be far from one of my favorite brands. Ready, Set, Follow.

Twitter Can’t Seem to Get You to Open Up…


Scoops Here.

Researchers at Penn State recently revealed the results of a study which looked into how people were using Twitter to talk about products. For Companies, perception is key when it comes to brand building. Many businesses currently fear how people on Twitter perceive their products. 

According to this study, companies may not have to worry about Twitter effecting their image. Researchers revealed that the majority of tweets mentioning a brand are casual comments or tweets from someone providing or seeking information. And when sentiment is expressed, it’s generally positive.


The study looked at 150,000 tweets, 11.1% of the brand-related tweets were information-providing while 18.1% were information-seeking.  However, the large majority of the tweets – 48.5% – were simply comments made in passing which mentioned the brand but whose primary focus was something else.

To read more about this study read on here.

The Social Media Mommy

Raise your hand if you are one of the 38,000 self-deprecating members of the Facebook Group “Not now honey, Mommy’s Facebooking.”  I am.

Strategis Report: Media MavensMaybe you’re one of the 19,000 moms who’ve joined the community. A group of “influential” mommy twitterers. Or perhaps you’ve heard of the 2.3 million moms on the Circle of Moms network, sharing mom tips and tricks and ease one another’s mommy pains.

Are you a Mommy Blogger? An online cataloger of all things related to your kids? A reviewer of products hearted by moms?

If you are, skip to the next post, because you probably already know this stuff. But if you are not, and you are interested in learning more about the Social Media Mommy phenomenon, shoot me an email. I’d love to share our latest report with you!

Time Spent on Social Networks Has Tripled Mwah ha ha


Scoops Here.

Social networking usage in America will not falter. The Nielsen Company is out again with a new study finding that 17% of all of their Internet usage spending quality time with social networking sites–this number is triple that the time dedicated a year ago.


While many still try to keep their budgets focused on traditional media, most are seeing that social networking sites are where people are, and they need to be there. According to Nielsen, the online advertising spending on top social networks and blogs was estimated at $108 million for August 2009, a 119% increase over August 2008 figures. Woah Nelly!


If you see in the chart, online ad expenditures across traditional sites are down in many sectors, but are up in every sector for social media sites.


So why are advertisers using social network now? Other than the numbers you see.–They can target users based on location, age and demographics. Not to mention it decreases the number of barriers that exist in communicating directly with potential and current customers.


I know there are many of you out there and you know who you are…has social networking sites give you an escape from that report you have due at COB or for that distraction to not have to listen to that philosophy lecture?


So how long are you on social networking sites these days?