Author: strategisadmin

Are you on that phone, again?

Those of you who regularly read my posts (are there any of you?) would know that I am an NPR junkie. This morning I heard a great piece on the prevalence of young blacks and latinos using mobile devices. When I went online to hear it again (I said junkie), I happened upon this great chart too!

Chart: Mobile phone usage by ethnicity (English-speaking Hispanic, White, Black)

In case you are lazy, the piece definesfour major reasons for this statistical fact.

1. 24/7 accessibility for teens

2. It’s cheaper than buying a computer and internet access

3. Better than long-distance, it keeps you connected to family outside the US

4. Convenience – You can bring it anywhere. As one young interviewee describes: you’re not always going to be able to take your laptop everywhere you go.

Something to consider next time someone asks you – “So, what do you think of mobile advertising?”

Um, sir, you’ll have to pay for that.

Last week brought the “announcements” that the Providence Journal thinking about possibly monetizing it’s content and that Twitter is probably going to offer a paid business account soonish that would offer analytics. A sign of the economic times or a factor of inevitability…

In an interview Jonathan Fildes for BBC News, Twitter co-founder Biz Stone announces that we may see commercial accounts this year. Stone reiterates that Twitter will “always be free to everyone whether it’s commercial or personal,” but the paid features will be an “additional layer of access to learn more about your twitter account; get some feedback, get some analytics so you can become a better Twitterer.” This is a paid service I’m excited to hear more about. Monetizing Twitter is something we’ve been waiting for, and I appreciate that the founders understand that the everyday Twitterer would never cough up a dime for the service.

Paying for the Projo on the otherhand… First off, the wishy-washy statementI read in the PBN was that Providence Journal parent company A.H. Belo Corp. is considering charging for online content for one of its three papers (The Journal, The Dallas Morning News or The Press-Enterprise of Riverside, California). The move would also remove the publication’s content from popular news site Google News. I wonder what you all think about the Projo possibly charging for online content (as if the 8 million requests for you to sign up as a registered user aren’t annoying enough).

This makes me think back to another moment in the Biz Stone interview. Stone recalls co-founder Evan Williams‘ response to the statement “Twitter is fun but is not useful.” “Neither is ice cream,” he retorted. In the same respect, how could we compare something that is neither fun nor useful…

Back to School—Part Deux

Adam Here–Class of 96!

I guess I was so good the first time a sequel was bound to happen. I envisioned my return as more The Godfather: Part II, rather than Dumb and Dumberer or Revenge of the Nerds II: Nerds In Paradise….and I think it was a success.

I was invited back to my alma mater, Bridgewater State College, to speak to a PR/Marketing Class about my education at BSC and how it prepared me for the “real world”. I shared my BSC Thirsty Thursday night bar routine, Friday night hang-out bar, and Saturday party spots (I kid, I kid… the library was plenty of fun for me!) onto my wild path to Strategis.

I was really happy to hear that many of the students were already using Twitter, (shoutout to @DavidAPacheco, @CourtneyCormier, @PRSSA_bridgew and @Ginamcummings. Some students were using LinkedIn, a couple had their own blogs and of course every single one had a Facebook page.

We talked a lot about social media and how it’s affecting Marketing/PR and building relationships and of course questions like:

Q: What did my resume look like after I graduated?

A. Yes I did a couple internships but still needed to fill a lot of real estate. Thank goodness for 14PT Gil Sans.

Q: What is a typical day like at Strategis?

A. I have my “to do” list and if I can check off one thing it is a great day. Everyday is unpredictable and that’s why it’s fun.

Overall it was a great discussion. You may think of college students are all about beer pong, ultimate frisbee, or any other college cliche — the future marketing minds may come up with the next Apple campaign…so you may be wondering why I am convinced my sequel was a success?

They were taking notes!

WOW. Maybe I’ll be invited back to complete the trilogy: Back to School: The Saga Continues or maybe they were writing their next blog post… hey, I’ll take either one as a compliment.

Thanks again!! Class Dismissed.

What you don’t know…

Pam here. I don’t have a fancy name like “Scoops” Braga. I’m wondering if I need one.

It amazes me how many people I talk to don’t understand the power and necessity of social communications. I always refer back to your overall online presence. As a business owner, think of all the places your customer can find information on you or your company. Your website. Review boards. Directories. Social networks. Your blog. Other people’s blogs. News. Articles. Video. Pictures.

Not knowing the scope of your online presence has you missing out on opportunities for growth and networking. Regularly monitoring web presence can offer a company information on their audience, their brand, their competition.

Your online presence takes into consideration the following:

1. Your Website – First impressions mean a lot. Does your website look good? Is it user friendly? Can it be found easily? You might have an easy to remember URL, but if it takes 6 separate searches to find your company on the eleventh search engine results page – that’s not easy

2. Your Brand – How does audience interact with your brand? Are people talking about you? Where are they talking about your company? Are you in the news? Are there reviews?  Maybe people aren’t saying anything? Is that a good or bad thing?

3. Your Message – How is your message being delivered? Are you on social networks? Do you blog or Twitter? Do you interact with your audience? Are you transparent? Do you allow customers to join in the conversation? We meet lots of people for whom this is the scariest thought . . . allowing the public to interact directly with your brand. The scariest piece for them is the idea that you cannot control the online conversation, and as a result, cannot control if someone is speaking negatively about your brand. I always tell them this: The conversation is happening whether or not you choose to get involved; whether or not you choose to acknowledge it. For some companies and organizations, it says a lot about who you are and what your message is when you opt not to drive and participate in these conversations.

4. Your People – Your business is about more than just brick and mortar. It’s also about more than just your C-level staff. How do you and your staff contribute to your company’s web presence? Are you active on Social networks? How are you contributing to the online conversation? Blogging? Commenting? Are you creating content? Are you active in your communities? Are you socially responsible? Are you a Little League Coach?  You might be wondering how this is important – but think about what people might find out about you if they throw your name into Google or Bing. How synonymous is your name with your company? If you are a content generator, is it for yourself or your company? Do you blog for your company or about what you ate for dinner last night? Maybe you don’t have time to Twitter on behalf of your company, but maybe another team member can.

5. Your Audience – Are they social media spectators? Contributors? Commentator? Content Creators? Are they Blogging? Commenting? Reviewing? Are they on Social Networks? How are they active on Social networks? We have clients that engage their social networking audience in contributing content on a daily basis; others that have strictly informative relationship with theirs.

Remember this: It’s OK if it’s not all positive.

In our experience working with companies, large and small – and really, really small – the biggest fear in social media monitoring is discovering something negative and then assuming that everyone is going to see that.

Monitoring your online presence shouldn’t be scary, it should be a learning experience; a chance for you to get a deeper understanding of your audience and what role your business plays with them. Monitoring your presence should be a mandatory part of your marketing strategy as it can reveal more to a business owner than expensive, time consuming research reports.

If you ever get the chance to see Adam Cupples out and about speaking on this topic – Do it! He’s great.

Scoops on YouTube Direct

Scoops Here.

Who but Scoops to give you the SM version of the latest reports out there! This just in…YouTube is taking citizen journalism to the next level with YouTube Direct!

Now anyone can be like Scoops on YouTube Direct with their iReport-style which they describe as “a new tool that allows media organizations to request, review and rebroadcast YouTube clips directly from YouTube users.”

This is not just for your average citizen rant; the company notes that ABC News, The Washington Post and San Francisco Chronicle are among the major news outlets already using the platform.

This is Scoops reporting to you live from ‘Talk is Cheap’ with the latest on all things great in social media…

My Sunday Morning and the Boston Globe

Adam Here:

On Sunday morning I woke up before the kids, grabbed my cup of coffee, sat at the kitchen table and read the Boston Globe section by section, folding and flipping while the tips of my fingers slowly turned gray… Wait wait wait, that isn’t exactly how it went. With mug in hand, I booted up my laptop, went to my favorites and clicked on www.boston.com.

Question # 1: How many other people do this?

 I frequent the site and noticed that Boston.com has both a Facebook page and Twitter account. As of Monday, they had 8,000+ fans and 10,835 Twitter followers. As everyone has seen lately, newspaper circulation has been dropping — to borrow from the eloquent Snoop Dog — “like it’s hot” and the Boston Globe is no exception and yes I read that online. See a related post I wrote about Boston.com possibly charging to read news.

Question #2: If you are a Facebook Fan of Boston.com and they start charging you to read or become a subscriber, will you still be a Fan?

For now, I’ll enjoy my coffee, Boston Globe and become your FB Fan. But it might be short lived!

the coveted google wave invite

I finally got my Google wave invite! For some reason, my husband is on the list to try out all of Google coolest newest stuff and I’ve been after him for weeks to invite me to Google wave. I guess he was bored today.

The Google Gatekeeper

I will play and update you all soon!

Organizing via Twitter Lists

Twitter_lists_1493064c 

Scoops Here.

Twitter Lists are novel concept to most socialmedialites out there, however many organizations can use this tool to help simplify its collective voice as well as provide a slew of other benefits.  In essence, Twitter Lists is now what we would call groups so you can assemble the types of people you are following as well as get the opportunity to follow new people.

Below are some great ideas in which Twitter Lists can streamline and organize your organization’s Twitter presence.

Staff Directories

Within Twitter Lists, you can compile those within your organization so you can not only manage what is going on but also track the overall tone of those you are working with. This is also a great function fo which you can bounce ideas and policies.

Maintaining Thought Leadership and Staying Informed

Organizations can create lists with their most referenced news outlets, publications, news stations or possibly their favorite bloggers. This is a great way to keep up on current industry news, ideas and trends.

Information Flow

Monitoring the flow of information and ideas can be easily regulated with within your groups. All Twitter lists can be made public so that it can be seen by anyone, for example this is great for creating lists of recommended followers. Controls can also be set to private so that only the creator of private lists will be able to see or subscribe to them, not even those on the list can see private lists. This would be a great feature for counter intelligence for competition.

Building Your Follow Base

Twitter lists are a great way to find large and more targeted lists of people. There are also directories for these lists as well. Below are some ways to find lists:

People You Follow – When you visit the profile page of anyone on Twitter, you’ll be able to see any of the public lists they have created, or any of the lists they follow. (NOTE: you may have to click “View all” to see every list if the person has created or is following a large number of lists.) You can also see any of the lists that person appears on. If you have a particular target in mind, you can follow their lists.

Listorious – Listorious is a third-party site that maintains a categorized directory of Twitter lists. You can search or browse through lists by category, and find the most popular lists.

TweetMeme Lists –TweetMeme exposes the most tweeted links on Twitter. Just like it does for links, TweetMeme also finds the most tweeted about Twitter Lists.

For more how-tos with Twitter lists, check this out.