Author: strategisadmin

I’d like to introduce myself…

Hello There. My name is Rachel Lagesse and I am taking over for Kristin “Scoops” Braga here at Strategis. Here are a few things you should know about me:

  • Bridgewater State College graduate, Class of 2009, Bachelor’s Degree Management and Marketing
  • I come to Strategis with years of experience in training and customer service.
  • I enjoy playing volleyball, rollerblading, and taking my dog Riley for walks.
  • I love sushi and could eat it everyday!
  • Born and raised in New Bedford, Massachusetts (Where you’ll find the BEST seafood restaurants!)

I am excited to learn all there is to know about social media and social communication. I am greatful for this opportunity to gain a good foundation of knowledge in the field. I look forward to my future here at Strategis.

Scoops’ Farewell…

Scoops Here.

Today is my final send-off to the Scoops social media guru persona. Since the beginning of the Strategis “Talk is Cheap” blog, it is my hope that I have provided you all with the latest social media news and maybe stolen some hearts along the way- – ok maybe I’m not that persuasive, but I try.

I want to thank everyone at Strategis for their support throughout my time here, I have learned a tremendous amount…all of which I will take with me on my future endeavors.

So here’s to @pmaloney, @haris_zorlak, @acupples, @dgonsalves, @girishstrategis and the rest of the Strategis team…thank you for everything.

Diary of a Loser by an All-Around Winner

Diary of a Loser by an All-Around Winner by Adam Cupples

Success stories are a dime a dozen – but you’ll have to go somewhere else for one of those tales, because today you’re hearing from the loser.

It’s bittersweet. Our agency went through a two month review process against 10 other agencies for a prospective client (who shall remain nameless for their protection from my many, many fans.) Proudly we made it to the final two (spoiler alert: we didn’t get the account). And then I got the dreaded phone call of rejection.

I’m not looking to be consoled. I’ll hear none of the classic “you’ll get them next time Adam” or “I’m sure you did your best” or “what were they thinking, you guys are awesomely talented” (I know that already). I know … we all know, that losing sucks and winning is fantastic (you’ve seen the video on our website I assume – wink wink) I want to give a soap box to the losing side today.

From this experience I took away the following:

1. “I will get them next time” 14 years ago I would have cried (yes, I’m sensitive!), threw things (like a toddler) and cursed out the decision-makers. I would have thought it was the end of the world career-wise. Today, as I write this I am energized. We will be #1 next time. Wow, I think I have matured – or I’m really old.

2. “We kicked ass” November marked Strategis’ 10-year anniversary and I’ve ridden the ups & downs the whole time. Looking back – some of our earlier pitches make me cringe. (Please don’t email me for examples – I’m too embarrassed. Or maybe I’m saving that for a future blog post). This time was different. I rocked – the agency rocked – I am proud of the presentations we gave for this review. And, I’ll admit, this un-client really seemed impressed by us from the first meeting to the last. End of story.

3. “This was NOT a waste of time” Neither ours nor theirs. I try to put myself in their shoes. As it would be for most clients and un-clients, this was a hard decision for them to make and these folks put in a lot of time on their end. I can walk away knowing that despite not getting the account, I have developed some great relationships with their marketing teams. I’m confident that they haven’t heard the last from us, and we haven’t heard the last from them.

4. “There’s always next time” I know we made an impact. Who knows – maybe they’ll refer us to someone because they think we’d be perfect for that company. Or maybe the review winner will royally screw up.

5. ‘The rollercoaster is a lot of fun.” Even after 10 years, the ups are still really exciting and the downs still feel like a challenge.

So there you have it and the next time I write a post like this it will be me showing off my first place blue ribbon, pictures of Gatorade being dumped on me and popping some Champagne

The age of HD video is here.

Just like the next guy I am infatuated with new technologies. The new fad of the portable HD camera like Kodak Zi8 or a FlipCam is just unbelievable. Video cameras are no longer used just for documenting family events anymore.

If you go to YouTube these days, you will find a ton of these videos. People are shooting everything from video diaries to podcasts. Companies use it to sell products or services. Employees use them to show-off their working environments. They are easy to use and you can upload videos within minutes to any social networking site. As with any new technology, there are bigger and better models to get such as Canon 5D MK II. Why spend $4,000 when you can achieve similar, if not, the same results with a $200 FlipCam camera.

In a way, this is simply awesome.

The Year SEO Lost Importance…

Scoops Here.

My colleague stumbled upon this post that I thought would be worthy of breaking news in Scoops world, even when taken with a grain of salt. Robert Scoble posted yesterday about shift away from SEO in regards to small business marketing. His reason–Because Google and Bing keep changing the rules so frequently, that they are  figuring out the real businesses that deserve to be on pages. Below is the video George Revutsky and Dustin Kittelson,  co-founders of, a search marketing firm,  that have been doing search engine and online marketing:


With social networking becoming more and more relevant in the same of SEO, I agree that business will have to continously change their methods which may ultimately lead to the demise of  SEO. Maybe not this year, but I am sure somewhere down the road.

Just Say No – To Sexting

The media’s new favorite word? Sexting. Over the weekend, I saw 5 news stories that had something to do with the general message ‘Sexting is Bad.’

Whether you do or you don’t agree; this “Give it a Ponder” video is worth checking out.


Who loves James Lipton?

I do!

Facebook Taps Yahoo

Scoops Here.

With Facebook reaching 350 million users, their Connect platform has now been competing in potable identity moving beyond the best of them i.e.  Google, Twitter and MySpace.

Facebook  is getting a massive new partner for its Connect platform: Yahoo. Being the #2 search engine, this is not a bad gig. Yahoo announced today that it will be rolling out Facebook Connect on numerous Yahoo properties..that represents tens of millions of users worldwide, not too shabby.

FTC Imposes New Guidelines for Review-Bloggers

The Federal Trade Commission has implemented new guidelines that require full disclosure from bloggers in regard to any product they review that was received for free. These guidelines are a web 2.0 enhancement of their 30 year old rules for the use of testimonials in advertising. The guidelines address an issue some folks have with the credibility of bloggers versus news and paid content.

Any company that is doling out the free product will be responsible for directing the blogger to follow the new guidelines.

The blogging community is outraged as the new guide applies to bloggers and reviewers and not news publications and magazines. The bloggers feel as though this is just one more attack on citizen journalism.

Most affected? Probably the Mommy Blogger (by the way, have you seen our whitepaper on the Social Media Mommy?)

Want to read more? check out Joan Anderman’s article on

Facebook updates privacy settings

If you logged into your Facebook account today, you saw a letter from Mark Zuckerberg. Most of you probably clicked “close,” went on with your Farmville-ing and missed the 3 major announcements. So I will update you.

1. Facebook has surpassed 350 million users

2. Facebook with be doing away with regional networks because too many people are on them.

3.  Facebook will be adding functionality to allow you control over who sees what individual piece of content. No more party pictures for you Grandma!

Zuckerberg’s open letter says that changes will be made in response to the common Facebooker’s plea for privacy controls to be more user-friendly.

Well here’s a message for you Facebook …

… we look forward to your new changes.

Thank you.