Author: strategisadmin

RSS Feeds

RSS Feeds & Their Marketing Benefits

Reading through multiple news sites, articles and blogs for information about all of your interests can be a daunting and time consuming task. This is especially true to marketers who are trying to stay up to date on the latest trends and innovations. If you find a lot of your time is lost in these searches, you may be interested in learning about Really Simple Syndication (RSS) Feeds. The RSS feed is an online tool where users can view content about their interests from all over the internet in a single spot. Basically, your RSS feeds are a one-stop shop for your entire internet search needs.

Well, how do RSS Feeds work?
RSS
RSS feeds acquire multiple files and links posted by others on trending topics, blogs, videos or articles. These files are uploaded into a feed to which users subscribe, and users are alerted about the articles when they are published in a feed reader. If you won’t have access to the internet for a while, there are web and phone apps that automatically download content for you to read later.

RSS feeds give you a variety of options to limit your search to contain only the specific content in which you are interested. You have the choice of what content to subscribe to and the websites you follow; therefore eliminating the need to re-read through multiple news sites to make sure nothing was overlooked.

What are the benefits?

The major benefit provided by RSS feeds is staying on top of industry trends and topics, a very important tool for marketers. It’s important to follow your industry or your client’s industry as it changes, and what better way to stay up to date than receiving the latest news and articles as they are published? In fact, subscribing to marketing blogs is always a good idea. Keeping up with marketing innovations and trends will facilitate your company on the road to success!

RSS FeedsAnother plus for marketers focused on SEO is that RSS feeds are not limited to your feed reader; you can also track specific Google searches. Whenever a new blog or article is written in relation to that search, it will be directly sent to you. A RSS feed can also be created for your LinkedIn account, allowing you to see only specified updates from your connections. After establishing proper internet content for your own business, you can then upload your own RSS files to expand your company’s followers and grow your brand name.

RSS Feeds are a powerful tool that can integrate many online resources into a single place. By subscribing to the appropriate feeds, one can gain more knowledge about their industry and keep up with changing trends without having to waste time exploring multiple sources. For a marketer, a RSS feed will save you valuable time and easily keep you informed on the industry and your clients.

Need help with your RSS Feeds or marketing needs? Contact Strategis!

Tap Snap Deposit

Mobile Deposits Are Revolutionizing Banking

Convenient banking no longer requires you visit a branch. With nearly a quarter of all banking deposits now done remotely with Remote Deposit Capture (RDC), customers can deposit checks from the convenience of their own homes.

Mobile DepositThis trend is growing by a staggering 10 percent, while in-bank visits are dropping by the same margin. Our unwavering reliance on our Smart Phones allows for a more convenient method of banking that will be more cost efficient for banks in the long run.

The average cost of a Mobile Deposit Capture is $0.10, compared to $4.25 for an in-person visit. For a bank, this can amount to $50 in annual savings per customer, and over $1.5 Billion in industry savings.

Remote Deposit Capture works by having a user snap a picture of both sides of the check, easily and conveniently through a mobile banking app. The ease of use allows for a quick and seamless transaction on any major mobile operating system.

In August 2009, the San Antonio-based Insurance and Financial Services Institution USAA, which primarily serves military personnel, was the first to unveil mobile deposit with their “Deposit@Mobile” feature on their iPhone App. USAA Bank cited the program as a significant convenience for a large majority of its military clients who are deployed across the country and may not have access to a local branch.

Convenient BankingAs of 2013, the “Big 4” of American banking all offer some sort of mobile check deposit. Regional banks have also started to unveil similar services. The primary theme in marketing this new trend has been the convenience, ease and accessibility of the programs. Anyone with a smart phone can enlist and deposit from anywhere. Dedham Institution for Savings, a mutually owned financial institution with over a billion dollars in assets and over 180 years of experience, markets their program with “Tap. Snap. Deposit. Now you can deposit checks from anywhere with mobile deposit”. Citibank offers a similar slogan with “Sign, Snap, Submit. Deposit Checks from anywhere with the Citi Mobile app.” This trend is present throughout the industry, as ease of use and convenience are the main drivers in promoting Remote Deposit Capture.

Similar to other banking industry changes, smaller banks will follow suit of the “Big 4” and offer this service, creating an industry standard. As the trend grows, in-branch deposits might continue to see a sharp decline in favor of mobile remote deposits. Much like ATM withdrawals, mobile deposits may become the favored method of banking.

Google AdWords

Top Google AdWords Reporting Systems

Online advertising is officially bigger than print advertising in the U.S. now, and that makes effective online marketing and advertising are critical to the success of an agency. Google AdWords is one of the most powerful tools that an agency can use to achieve that success. While AdWords can be very effective, it can often be very difficult to judge this effectiveness through the default report system. This is where third party programs come in handy. They can make the job of a marketer exponentially easier and aid in reporting back to the client. Here is an overview of four such programs and their strengths and weaknesses.

Zoho Reports

$90/month.
Campaigns – Impressions Last Month
Chart compares campaigns’ daily impressions in the last month.
Zoho Reports
Zoho Reports is a fairly straightforward reporting system. It takes the data from the AdWords campaigns and organizes it in a simple fashion. The data can be seen as a spreadsheet full of numbers, or it can be automatically converted into easy to understand graphs.

Pros
•Easy and straightforward to understand.
•Well organized data.
•Automatically converts data to graphs for you.
•Shows clear expenses.

Cons
•Only for analyzing Campaign and Ad Group level data. Nothing for specific keyword or ad performance.
•Does not do anything beyond giving the raw data. Does not perform any analyses or show comparisons to other campaigns.

WordStream PPC Advisor

$299/mo under $10,000.
$499/mo $10,000-$25,000.
$999/mo above $25,000.

WordStream PPC Advisor
WordSream PPC Advisor is software that focuses on analyzing data, giving it a relative score and offering advice for how to improve it. The program takes key components from a campaign such as Click Through Rate, Impression Share or Wasted Spend and shows how well your account is doing compared to other accounts. This is shown by both giving a direct comparison to this average and by giving each component a percentage score based off effectiveness. The big appeal of this program is that it gives advice on how to improve your campaign. Some examples would be suggesting you use more negative keywords to minimize wasted money or how to increase traffic and qualified leads.

Pros
•Good visual representations that compare your data to others.
•The score system lets you know just how well your account is going and what specific components are or aren’t working.
•Offers real advice on how to increase efficiency of many parts of a campaign.
•Has data that other reports are missing, such as the very significant Quality Score that Google itself uses to determine how relevant your ads are overall.
•Has keyword research tools.

Cons
•Relatively high cost that goes up based on how much you spend on your account. The program does have a free trial for those interested in trying it out.
•Comparative score system is not balanced by account spending. $15,000 budgets can be compared to $99,000,000 budgets so the score will most likely be skewed.
•Good for starting a campaign, but once the initial advice is given and used the high cost could become more unjustified as time goes on.

Raven Tools

$99/month.
Raven Tools
Raven Tools is much simpler and basic program than WordStream, but not without its merits. The program is best for those just looking for a faster and simpler way to organize and see their data without a need for any extra features or advice. The report that it makes has a heavy focus on keywords data and is presented in an organized table or graph that anyone could understand. It provides you with data such as visits, bounce rate, or average time on site for every single keyword used in an account. The program also boosts that it uses multiple sources for its reports compared to most programs that use just one.

Pros
•Straightforward and easy reports that will save you time of sifting through data.
•Large focus on Keywords and their data.
•Is built on an automatic system to save even more time.
•Relatively cheap cost.
•Uses many external data sources.

Cons
•Reports are not visually appealing and may want to be spiced up before being sent to clients.
•Unable to perform in-depth analysis, just see the organized data.
•No rank tracking options. Does not show how well the account is doing compared to others and offers no advice for improvements.

Additionly

$99/mo up to 10 accounts.
$199/mo up to 25 accounts.

Additionly
Additionly is a newer program and has a heavy focus on making the whole process of account reports faster and easier. This program has an easy system to create bright and vibrant reports with easy access to your data. Another cool feature of this program is that it has up to date notifications for any unusual activity in the account. There is an Explain feature that identifies the reason for any of these changes in activity and advises how to fix it. So, for example, if an account saw a considerable drop in clicks, Additionly automatically identifies the campaigns, adgroups, keywords and placements most responsible.

Pros
•Explain feature is a very useful tool to find and identify problems and their solutions.
•Creates daily simple reports to review the progress of an account.
•Visually appealing reports are made automatically and are very easy to share with others.
•Alerts let you know when something happens right away.
•Campaign performance is benchmarked automatically based on smart algorithms that take daily seasonality and the latest trends into account.

Cons
•The extra information and updates are good for smaller projects but can be too obtrusive the larger the project is.

>>For more marketing tips or to hire the best strategic traditional digital agency on the East Coast, visit our website.

Breaking Bad

Breaking Bad, Twitter Spoilers & What It Means For Advertisers

Are Breaking Bad fans really paying attention to those TV ads? Well the companies fighting for that spot sure hope so! Some of the largest brands in the US are seeking a 30 second spot on Breaking Bad; and that may cost them up to $300,000. The advertisement cost is almost double that of ABC’s Revenge where a 30 second slot only costs $155,501. Last year, AMC asked for $375,000 for a 30 second slot on Walking Dead. With only the season finale left of the season, will the last minute spot price beat out the Walking Dead?

While companies are focused on fighting for these commercial advertising spots on primetime television; what are viewers really up to during this time? Twitter has already entered the television world through hashtags tracking trends. Have you ever seen them on season finales and premieres? Well this new trend is good news for TV broadcasters and advertisers. Tweets are increasing viewership and program ratings. There is an inherent pressure to watch in real time – if you don’t, you’ll know the outcome before you get a chance to watch your show. This was recently confirmed in a study from Nielsen. The study showed that more than half of viewers are involved in social media during program time and about one fifth of those viewers were actively reading or discussing the program online.

Twitter & TV

Tweeting about your favorite shows gives the viewer the chance to interact with others discussing the talent on reality shows like Dancing with the Stars, spoiler alerts and all those unexpected twists! Some companies are being threatened with the pressure to keep up as spoilers are released and fans are tweeting while the show is airing. The benefits of forming a partnership could help these broadcast companies in the long run.

Twitter is stepping deeper into the television industry with its advertisement product Amplify. A new partnership with CBS brands has recently formed. Twitter users will now have instant replays of 42 different CBS shows with 5 to 10 second ads. Twitter fans can retweet summaries and videos hopefully reaching out to bring in other viewers.

Twitter is changing the way viewers respond to television every day. While the broadcast companies are benefiting, they must better use it to their advantage.

BP-instagram

Instagram Turns It Up a Notch

The upgrades continue! On August 7th, Instagram announced some new additions, including a video feature that will allow for its app users to upload videos previously taken on their smart phones (you can finally post that video from last year of you going skydiving!). As simple of an upgrade as it seems, it is a genius idea.

But what about Vine? The creative 6-second video-taking app seemed to spark major interest within a few weeks of launching, and just months later Instagram came out with its own video feature. So, is this copying or just smart marketing? Some people seem to think it was a smart and strategic move on Instagram’s part, while others believe it was a classic case of copying. There’s even a phrase that went viral after the upgrade:

“’Instagram, are you OK?’ ‘Yeah, I’m vine’ What was that?’ ‘I said, I’m fine…’”

As controversial a topic as this has become, most feedback claims that Vine won’t suffer, due to its large amount of avid and loyal users it already had. However, with Instagram’s newest feature, do you think that will change in the future?

In addition to Instagram’s new video ability, they also released a feature that allows you to balance/straighten the photos you wish to post, and a feature that now allows Android 4.0 owners to use the video feature on Instagram. With these constant new upgrades, Instagram is able to satisfy and provide more options for its users.

Now the question is, will Vine do anything in response?

Dun dun dun. The plot thickens.

 

BP-what-women-want

What Women Want… From Banks That Is

The question that men have been struggling to find an answer to for years and years: what do women want? While this question may never be answered completely, we have an idea of what women want from their banks. According to MasterCard Worldwide, 95% of women make financial decisions for their households. This is an astonishing number that shows how involved women are in the everyday choices that go into planning and purchasing items for a household. Women are also controlling more and more of the total population’s wealth. It is said that currently, women control $8 trillion of the nation’s total wealth.

With this information available, banks should undoubtedly be gearing themselves more towards women than in the past as women’s roles in the business world and the public stage continue to grow. Unlike men, who try to accumulate as much wealth as possible while providing for their families, women are more concerned with improving their lives while providing for their family. Men often get competitive with money and compare themselves with the next guy, but women tend to only be concerned with their own family’s well being. Banks need to keep this in mind while creating promotions and services and work with women to help them achieve these goals.

Something else women value highly in a bank is trust. Being able to trust what a bank does, how they handle your money, and what helpful advice advisors provide goes a long way when trying to keep women customers happy. Women, as opposed to men, like to talk about their finances with advisors and talk their way through financial planning. This difference is key for banks because having the ability to effectively communicate ideas and financial strategies to women is a large part of winning over women customers.

All in all, when it comes to dealing with women customers in banking, delivery and the level of assistance are crucial. It is vital to talk through what their financial plans are and what decisions they should make. Being personable and providing excellent help are extremely important focus points for banks to win over their female customers.

BP-xbox

Xbox One and How It Affects Advertising

The unveiling of the Xbox One has been long awaited and highly anticipated. Microsoft, with creating Xbox One is trying to follow up one of the most successful gaming consoles ever in the Xbox 360. Needless to say, as someone who owns an Xbox 360, I had been waiting for this unveiling to see what new and exciting features that Microsoft had included on their new console. When I first heard about some of the new features of Xbox One, I was crushed to find out that it will not support old games from the Xbox 360. With this information, I had to search further to see if this would actually be a system worth buying. I found a number of qualities that make this console somewhat revolutionary.

One feature I found quite interesting was that you can upload your cable subscription right on to the Xbox One so you can watch TV directly from your Xbox. With this function, combined with the new Kinect feature that has voice recognition, you will be able to change the TV channel without touching the remote. But it doesn’t stop there. With this new voice recognition, users and TV watchers alike will be able to change the channel, surf the internet, or obtain more information about something they saw on TV with a simple voice command.

It has been speculated that if you were watching TV and an advertisement came up that you wanted more information about, you would simply just have to say “More Info” and Xbox would open up a webpage or link that directs you to information about the content. This is great for advertisers as it could possibly allow for more interaction with potential customers. It would also allow them to showcase their product or service even more than just a 30 second ad spot. This could potentially revolutionize television advertising. The interactive nature of the Kinect combined with modern advertising could possibly lead companies to new customers they otherwise would have been able to reach.

            With this new technology that benefits advertisers and the general public alike, Xbox One is being positioned and sold as the center of your living room entertainment. While this is a potentially great step for Xbox, I am not sure about the lack of attention they are giving to their original customer base: the gamers. Without the ability to play Xbox 360 games and some underwhelming projected game releases, it will be very interesting to see how well $500 Xbox One does when it is released.

Is being viral effective enough for Dollar Shave Club?

Introduced last year, Dollar Shave Club lends many forgetful men a hand shipping out blades every month for as low as $3 per month (including delivery) to make sure that every man gets his face clean. The first video of Dollar Shave Club “DollarShaveClub.com – Our Blades Are F***ing Great” gained 10.5 million views so far, winning Best-Out-of- Nowhere Video Campaign in 2012. And there is no doubt about it. According to Business Insider, advertisers need to bring out psychological responses – namely: emotions. They can be funny, warm, nostalgia, shocking, negative, and many more.

The first Dollar Shave Club’s video is hysterical. It embraces being funny, sarcastic, and honest. However, in spite of gaining 10.5 million views on YouTube, the company currently has 200,000 customers, which accounts for only 1.9% of total viewers. The bottom line is…? We can only guess because the company hasn’t revealed its total revenues just yet. But, considering how the company cuts out the middlemen from its supply chain, doesn’t use big celebrities in its communication, and relies on social media, the company has undoubtedly saved a huge sum of budget.

As we all know, more customer acquisition brings more revenues. Yet, we have to keep in mind that viral campaign is good at generating buzz and impressions. And within that impressions there could be intended and unintended target audience. If you have 10 million viewers, that’s great! But, it doesn’t mean that they will eventually become your customers. Some other kinds of marketing techniques like direct marketing and events may be needed to help gain more customers and generate more sales. Take Gillette W.A.L.S. campaign in 2009, for example. The campaign started by forming a group of women insisting men to shave. The campaign went viral on both social media and national media. And Gillette came in with shaving event and promotion. The result? The sales grew 500%.

About a week ago, Dollar Shave Club launched a video “Let’s Talk # 2” on YouTube, promoting its second product for men “One Wipes Charlie”. The video nearly has 1 million views. The product is available to add in the cart without committing to monthly subscription. We expect that the video will surely become popular again. But, will the viral nature of their marketing be effective enough to grow the business? We will have to wait and see.

 

BP-Netflix

Netflix Viral Marketing Campaign

 

            If you are a Netflix member/ user, you probably already have heard about the new season of Arrested Development that just came out this past Sunday. There have been several areas where Netflix has been advertising its release. Personally, I have Netflix on my Xbox, and the first thing I would see for a couple of days on the Xbox Live home screen was a big ad for Arrested Development. Smart move on the part of Netflix to try to get maximum exposure from Xbox Live users. This was a smart way to get to Netflix users as you can access Netflix right from your Xbox, but there were a couple other very interesting ways that Netflix pushed Arrested Development.

            One way Netflix has pushed Arrested Development is by bringing it to the streets of New York. Straight from the show, they set up the Bluth’s Original Banana Stand in various spots in New York City selling frozen bananas for about a week. On the banana stand’s final day, fans were told to show up as “nevernudes” by wearing jorts, which is a staple from the show. This interactive strategy brought people to the streets of New York to gain an interest and familiarity with the show. For current fans of the show, it was a great way to interact with something from the show. It was also a great way to create new fans for the show. Netflix sent emails to many members of the media to promote the show by having the email come from one of its characters Dr. Tobias Funke. The email explains that there is a website where you can post his face anywhere in your YouTube videos. He went as far as to make a YouTube video as well. The ability to place Tobias’s head in any of your videos is a new, funny way to interact with Arrested Development.

            Netflix did a pretty decent job with their viral marketing campaign raising awareness for the release of the new season of Arrested Development. But will this lead to more viewers watching the show? Will it increase the amount of members Netflix has? Do you think you are more likely to watch Arrested Development on Netflix, or get a Netflix account after seeing these new and fun advertising pushes? Tell me what you think.

BP-google-glass

No Advertising on Google Glass

Google Glass, which has no official release date to the public, could possibly be the most incredible piece of technology that will change the way we humans interact with each other. In an interview with Project Glass leader Babak Parviz, Parviz said that “at the moment, there are no plans for advertising on this device”. This is a very interesting development since advertising is a sure fire way for Google to make a small fortune off of Google Glass, not to mention that currently 95% of their revenue is from advertising. Also Google said the apps for Google Glass, or Glassware as they call it, at this point are also going to be released as free. While this seems like a bad idea for Google, fiscally this is a very customer friendly part of Google Glass.

            There are many reasons why Google should advertise on Glass. First and foremost, Google Glass is an entirely new platform that is destined to attract many new customers. This is instant exposure to many groups of people and there is no avoiding the ads. This could be similar to the way Apple and Android advertise on a smart phone. As a customer, we have grown to deal with the advertisements as a part of the phone and we tend to work around them. However, Google Glass is a completely different animal. Google Glass is at eye level, literally in your face. People may find ads on Google Glass to be invasive and cluttering. It could also take away from the whole experience of Google Glass. We’re not exactly sure how much of your sight line Glass will take up, but people only have so much vision space, and filling it up with advertisements is definitely not consumer friendly. Personally, I do not find ads on my iPhone all that annoying, but more just something that has to be contended with when you purchase free apps. As a person using an iPhone, you have a choice whether or not you want to click on the ad and investigate further, or just skip and move on to the next screen.. As long as they are not very frequent, quick, and do not take up too much of my vision, I do not have a problem with them. Advertisements are part of the world that we live in today.

            At this point, since Google is not allowing advertising on Glass, there could be even more opportunity for more branded apps for Google Glass. This would be a great way for brands and companies to get their name and make their mark on Google Glass. If companies can produce apps that are beneficial to consumers, and are non-invasive, it could be a great way for companies to gain positive exposure and engage with customers. One example of this is coming from the New Orleans Tourism Corp. Mark Romig, the company’s CEO, says that they are developing an app that will allow for potential visitors to “walk the streets, see architecture, taste the food, and hear the music”.

            Google has already distributed numerous pairs of the Google Glass to many CEO’s and developers so they can get a head start in producing apps for Glassware. A couple interesting ideas have already been developed. Two very intriguing apps have been developed by Mike DiGiovanni, one of the tech leaders for Roundarch Isobar. Since Google Glass does not lock like an iPhone or Android does, he saw a major security risk with this. As a result he created an app called Bulletproof that acts as a lock for your Google Glass set. He also developed an app called Winky that allows people to take pictures with Google Glass just by simply winking. This is quite revolutionary and there are reports that major social media platforms such as Facebook have already begun developing apps as well.

            For Google Glass there are still issues that they have to contend with. Apparently, a couple of the outside developers have successfully hacked or jailbreaked Google Glass. While Google has time to fix issues like this, they also still have time to decide if they really want to put advertisements on Google Glass. Would you care if there were advertisements on Google Glass? If there were advertisements on Google Glass, would it steer away from purchasing Google Glass?